In this article, we provide a list of 101 real estate company names, divided into sections like creative, cool & catchy, positive, and luxury realty company names. Then we cover a checklist of essential marketing advice to consider when naming your real estate business.
On top of that, there are advanced branding tips and tricks for those wanting to go the extra mile. Next we give some direction for anyone considering changing their real estate name. Finally, we provide helpful resources and tools for anyone trying to craft the perfect realty company name.
How Important Is a Real Estate Company Name, Really?
What’s in a name? It’s a famous question from history’s most famous playwright. Shakespeare felt the answer was simple—not much. After all, a rose smells the same no matter what you call it.
But Shakespeare was dead wrong. At least his idea would have gone down in flames today.
Let me ask another question. What was the best decision of William Michael Albert Broad’s career? Easy. Changing his name to Billy Idol. By swapping around a few syllables, he reinvented himself as a modern superstar, rather than a stuffy relic of a dusty Victorian past.
You can prove the point with a million more examples. Does Marion Michael Morrison sound like the rough-and-tumble Hollywood cowboy we’ve come to know as John Wayne? Does Nayvadius DeMun Wilburn sound like the visionary rapper better known as The Future?
Consider this. Studies show that 77% of people buy products based on the company or brand name. Even more eye-opening, 90% of those customers are more likely to buy things with brand names that evoke positive emotions.
When it comes to real estate business names or realty company names, the same trend applies. To a significant degree, the future of your realty business lies in your name choice. If you’re looking for creative business names for real estate or catchy realty company names, you’ve come to the perfect place.
101 Real Estate Company Names
Cool & Catchy Real Estate Company Names
Citylights Real Estate
Nest Scout Realty
Star Island Realtors
Banyon Tree Realty
Brick Lane Realty
Cobblestone Realty Partners
Nova Real Estate
The Real Estate Corner
Urban Nest Realty
Red Carpet Real Estate
Red Door Realtors
Sand and Sea Realty
The Dwelling Group
Honey I’m Home Properties
Key Property Solutions
The Real Estate Agency
The Home Genies
Estate Owl Properties
Top Stead Realty
New Door Realty
Creative Real Estate Names
La Playa Properties
Broad Street Realty
Lakeshore Real Estate
Oak & Stone Properties
Coastal Premier Properties
Creative Property Management
Ascent Real Estate Group
Avenue West Realtors
Bay Point Properties
Full Spectrum Realty
Circle Point Homes
Atlas Realty Group
Black Oak Realty
Bottom Line Realty
Interesting Real Estate Company Names
Keystone Real Estate
Eco Realty Group
Continental Real Estate
American Realty Brokers
Capstone Real Estate
Zephyr Real Estate
Oxford Real Estate
Sequoia Real Estate
Beacon Homes LLC
Positive Realty Company Names
Carpe Diem Realty
Sweet Life Real Estate
Picket Fence Realty
Home & Hearth Realty
Good Fortune Realty
Good Life Realtors
Dream Town Realtors
Home Sweet Home Properties
The Good Home Team
Upside Avenue Realty
Promised Land Properties
Home City Realtors
Forever Home Realty
New Way Real Estate
Heartland Real Estate
Modern Living Realty
Luxury Real Estate Business Names
Equitable Property Group
Magnolia Real Estate Group
Corsair Real Estate
Excelsior Real Estate
Sterling Property Advisors
Vantage Point Properties
First Class Realty
Urban Lending Solutions
Infiniti Real Estate
Lifestyle International Realty
Monopoly Real Estate
High Castle Properties
Archstone Real Estate
Asset Realty Group
REAL ESTATE COMPANY NAMES – ADVICE, TIPS & TRICKS
Essential Marketing Tips
In this section, we provide a checklist of the most important advice, tips, and tricks for landing on the perfect real estate company names. If you check all these boxes, you can be sure that you’ve created a good realty company name. It should stand the test of time, lend itself to excellent digital marketing, and generate more clients.
Perhaps the most important consideration is the relationship between your real estate company name and the domain name. (A domain name is the web address. For example, our domain name is inboundrem.com). There are many angles to consider:
- Does your real estate team name translate well to a domain name? In other words, does your company name remain readable and memorable when you press it into one word?
- Is your desired domain name available? As mentioned in the video, it can be a decent strategy to have a domain name that’s different from your company name. But the best route is probably to use identical names.
- Are there similar domain names already in existence? You don’t want customers to mistake you with anyone else. Google your potential company names and make sure there’s no room for confusion. Also use resources like Namechk, Go Daddy, Register.com and DomainRegistry.com.
- Be sure you can trademark your company name. Don’t waste your time designing logos if you haven’t checked on the name’s availability. Use USPTO.gov or Trademarkia.com while brainstorming a catchy real estate name.
- Enter your realty company name on Google AdWords. The program Google Ads allows you to search for similar keyword phrases. It will report the number of monthly searches for related keywords, both nationally and worldwide. You can also use sites like Ahrefs.
- Your name should explain your niche clearly. Do you deal with residential or commercial real estate? Which geographical region do you service?
- It should have the right connotation. If you deal primarily with luxury villas, your company name should use language that demonstrates that. Bobby’s Classy Homes is a far cry from Dumas Luxury Realty. The personality and values of your company should be clear from your name.
- Make it short and sweet. Think REMAX. Century 21. Coldwell Banker. 1-2 words are the sweet spot for general brand names. However, good real estate company names can veer into the 3-word and occasionally even 4-word range. But there should be a strong reason for a 4-word name.
- Create a strong visual aspect. Blue Pine Realty or Black Mountain Realty is more vibrant than Alpine Real Estate Company.
- Make the company name euphonic. In other words, it should sound good when spoken aloud. Melodic names are more memorable, even if the person never actually says it aloud. Take a note from the Blue Pine Realty example. Consider the rhythm of the syllables. Do you feel how it’s pleasing for the tongue to pronounce? A winning real estate company name will benefit from a euphonic meter. Use this for a test: how will your company name sound when pronounced on the radio
- Make it catchy. One way to do this is to use alliteration. Chuck E. Cheese. Bed, Bath and Beyond. Assets America is a good example of an alliterative name that also incorporates geography. But there are plenty of other ways. Consider compound words like Facebook. You can use portmanteaus like Groupon.
- Keep it simple. It’s hard to overstate the importance of a simple name. Yes, this means keeping to the 2-3 word rule. But it also means using simple language. Ironically enough, a 10-dollar word will carry less currency with your market than a 2-dollar word. Glass River Realty flows much better than Riparian Real Estate.
- Avoid “webby” names. Maybe this advice applies more to those with a real estate blog than a realtor, but the quest to find an internet-chic name is a fool’s errand. If it weren’t for the autofill function, I would never remember whether Flickr is spelled with an “e”. The same is true of using “4/for” and “2/to” and “you/u”.
- Consider potential geographic growth. It can be wise to include your particular geographic region into your company name. But it can also mean shooting yourself in the foot if you expand beyond that geography. Consider a company name like Assets America. On one hand, they didn’t limit their real estate brokerage to a specific region. On the other hand, they didn’t overextend themselves as a startup with words like “worldwide” or “international” before it was appropriate.
- Consider general business growth. Don’t name your company Alpine Cabin Realty if you want to move beyond selling properties in the mountains or properties that aren’t log cabins. However, if you’re absolutely certain that you’ll never move beyond that niche, it can be wise to signal your expertise and specialization to clients.
- Ensure you love your realty company name. Ideally you’ll use only one name for the life of the company. It’s important that you truly enjoy your choice. Consider this: you’ve been in business for three decades. You’ve answered the question, “What do you do?” a million times. Find a name that you’re still going to be excited and proud to say to potential clients even after you’ve said it again and again. If it still brings a smile to your face after all that time, you can trust it will do the same to potential clients. That certainly won’t hurt word-of-mouth.
Don’t forget to scroll past the infographic for advanced marketing tips for finding the perfect real estate company name!
Advanced Branding Advice
- Real estate company names should translate well to social media handles. This is similar to the domain name issue, but it’s also another reason to keep it short and sweet.
- If the name will get naturally shortened by customers, then the shortened name should be acceptable.
- Any acronyms should also be acceptable.
- Consider avoiding using personal names. GeorgeVandelayRealty(dot)com informs Google far less than Pacific Northwest Commercial Realty. It will also generate less of a payoff for your digital marketing goals. As mentioned in the video, Google does not prioritize keywords in the domain name in the way that it once did. However, it’s still a significant factor.
- Consider avoiding initials. In short, it’s a missed opportunity and signals tradition in a business world that generally prefers innovation.
- Find the middle ground between familiar and distinctive. It’s smart to use language and concepts that are familiar to the general public. It also makes your name easier to memorize. However if you go too basic, then you become bland. For example, Blue Star Realty is unforgivably boring.
- Real estate company names shouldn’t have an accidental meaning. Consider the unfortunate name Anu’s Plumbing Service. It may be worthwhile to ask a young person to ensure you aren’t accidentally incorporating slang into your company name.
- Create a positive image. Normally, this would be an essential branding tactic. However, it can be very difficult to generate a great real estate company name that checks off every box and is positive without sounding unprofessional. Depending on your market, however, a name like Good Life Real Estate may be a wonderful and memorable choice.
Bonus Advice for Naming Real Estate Agencies
- When choosing a logo, remember that color improves brand recognition by up to 80%.
- When in doubt, go blue. One third of the world’s top 100 brands include the color blue in their logos. For more information, check out this guide to color psychology and marketing.
- Ensure that your logo and company name appear in the same font and style everywhere. There should be zero discrepancies if you’re serious about building a powerhouse brand.
Should I Change My Real Estate Company Name?
Did you know Pepsi was once named Brad’s Drink? Flavorless, right? Or what about that Google was once called Back Rub? Yes, seriously.
Here’s one more…Yahoo! was originally named Jerry’s Guide to the World Wide Web. It’s a little sad even as a working title.
If nothing else, the above examples should encourage you. If these companies can start out with such a pitiful understanding of what makes for an excellent real estate company name, then the sky is limit. It shouldn’t matter how elementary your understanding of branding techniques is at this stage.
Clearly it’s unreasonable to expect a one-size-fits-all answer to this excellent question. But maybe the better question is, “Under which circumstances should I change my realty company name?” Consider these points:
- Is your current name working against you?
- Is your current name particularly ineffective?
- Do you have a small digital marketing presence?
- Is your current name relatively unknown?
- Are you growing slowly?
- Do you plan to grow much larger?
If you answered Yes to several of the above questions, that’s a good indicator that a real estate company name change could be a worthwhile decision. However, please take special note that a name change is not a one-stop solution to saving a dying company.
There are many sites that can help you brainstorm creative and catchy real estate business names. Check out these excellent resources for brainstorming phases:
- First, Visual Thesaurus creates a visual diagram of synonyms.
- Shopify Business Name Generator generates business name ideas and checks domain availability simultaneously.
- Related Words is an excellent step beyond the thesaurus and provides a wide selection of words with similar associations.
- Check out this excellent survey template for real estate company names once you’re finished with brainstorming potential real estate company names.
- Or use these amazing worksheets for naming your realty company. For example, there is a naming criteria evaluation sheet.
- Also, if you’d like to design your own questionnaires, Pop Survey and Survey Monkey are two free websites. You can also create your own professional online surveys.
- Name Mesh is another name generator for startup businesses.
- Finally, Naminum is a final option with a twist. You can search based on different themes.
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