In this article, we provide a list of 101 real estate company names, divided into sections like creative, cool & catchy, positive, and luxury realty company names. Then we cover a checklist of essential marketing advice to consider when naming your real estate business.
On top of that, there are advanced branding tips and tricks for those wanting to go the extra mile. Next we give some direction for anyone considering changing their real estate name. Finally, we provide helpful resources and tools for anyone trying to craft the perfect realty company name.
You may also want to check out these similar articles:
What Should I Name My Real Estate Company?
- 0:00 Topic Introduction
- 1:42 FAQ about Naming a Real Estate Company
- 2:56 Does your Real Estate Name affect your Digital Branding?
- 4:57 Should you change your Website Domain?
- 9:14 Providing Content that matches what Google wants
- 10:31 What’s the Perfect Starting Strategy?
- 14:21 What’s the Best Domain Name?
How Important Is a Real Estate Company Name, Really?
Consider this. Studies show that 77% of people buy products based on the company or brand name. Even more eye-opening, 90% of those customers are more likely to buy things with brand names that evoke positive emotions.
When it comes to real estate business names or realty company names, the same trend applies. To a significant degree, the future of your realty business lies in your name choice. If you’re looking for creative business names for real estate or catchy realty company names, you’ve come to the perfect place.
101 Real Estate Company Names
Cool & Catchy Real Estate Company Names
| Citylights Real Estate | Nest Scout Realty | Mortgage Genies |
| Homesphere Realtors | Star Island Realtors | Banyon Tree Realty |
| Brick Lane Realty | Cobblestone Realty Partners | Pagoda Realty |
| Herringbone Realty | Nova Real Estate | The Real Estate Corner |
| Fairmount Properties | Urban Nest Realty | Red Carpet Real Estate |
| Genesis Properties | Red Door Realtors | Bungalow Realty |
| Sand and Sea Realty | Turnkey Properties | The Dwelling Group |
| Honey I’m Home Properties | Key Property Solutions | Homestead Properties |
| The Real Estate Agency | The Home Genies | Estate Owl Properties |
| Township Properties | Top Stead Realty | New Door Realty |
Creative Real Estate Names
| Porchlight Properties | HomeRiver LLC | La Playa Properties |
| Broad Street Realty | Lakeshore Real Estate | Oak & Stone Properties |
| Coastal Premier Properties | Creative Property Management | Marketplace Homes |
| Ascent Real Estate Group | Avenue West Realtors | Bay Point Properties |
| Broadleaf Homes | Capstone Realty | Full Spectrum Realty |
| Circle Point Homes | Atlas Realty Group | Black Oak Realty |
| Bottom Line Realty |
Positive Realty Company Names
| Carpe Diem Realty | Sweet Life Real Estate | Picket Fence Realty |
| Home & Hearth Realty | Good Fortune Realty | Good Life Realtors |
| Dream Town Realtors | Home Sweet Home Properties | The Good Home Team |
| Upside Avenue Realty | Everhome Realtors | Heavenly Realty |
| Promised Land Properties | Future Realty | Home City Realtors |
| Forever Home Realty | New Way Real Estate | Heartland Real Estate |
| Modern Living Realty |
Luxury Real Estate Business Names
| Equitable Property Group | Landmark Realty | Magnolia Real Estate Group |
| Corsair Real Estate | Excelsior Real Estate | Sterling Property Advisors |
| Echelon Realty | Vantage Point Properties | Empire Properties |
| Prestige Properties | First Class Realty | Urban Lending Solutions |
| Cornerstone Estates | Vanguard Properties | Infiniti Real Estate |
| Lifestyle International Realty | Monopoly Real Estate | High Castle Properties |
| Investment Realty | Archstone Real Estate | Asset Realty Group |
| Paragon Properties |
Christian Real Estate Company Names
| Triple Cross Realty | Genesis Real Estate | Green Pastures Realty |
| Blessed Real Estate | Promised Land Realty | Good Hope Real Estate |
| Veritas Realty Company | Tree of Life Real Estate | Eden Realty |
| Trinity Realty |
Real Estate Investing Company Names
| Adobe Property Advisors | American Realty Investors | Anchor Property Advisors |
| Ascent Realty Investments | Atlas Property Group | Bay Point Properties |
| Black Oak Homes LLC | Gold Realty Properties | Blue Shore Properties |
| Blue Slate Realty Investments | Bold Property Advisors | Bottom Line Realty |
| Capstone Realty | Cardinal Property Trust | Carpe Diem Realty Advisors |
| CenterPoint Real Estate | Citadel Partners Real Estate | Coastal Property Investments |
| Cobblestone Real Estate Group | Community Realty Partners | Continental Real Estate Group |
| Corsair Realty Investments | Dream Big Realty Investments | Echelon Real Estate Group |
| Eco Realty Partners | Economy Residential Properties LLC | Equinox Real Estate Group |
| Equitable Realty Group |
Real Estate Investing Business
| Everhome Properties | Excelsior Property Group | Excell Real Estate Advisors |
| Fairhope Property Group | Finders Group Realty NYC | Five Doors Real Estate Group |
| Five Star Realty | Fortune Realty Investments | Forward Property Group |
| Found Real Estate Advisors | Full Spectrum Realty Investments | Future Realty Group |
| Genius Real Estate Advisors | Golden Meadows Properties | Good Fortune Properties |
| Granite Realty Advisors | Haven Group Real Estate | Heartland Realty Advisors |
| Heavenly Real Estate Group | Heritage Realty | Herringbone Property Investments |
| Highrise Investment Group | Home & Hearth Real Estate | Home City Properties |
| HomeRiver LLC |
Real Estate Advisors and Services
| HomeStart | Jasper Property Advisors | Keystone Real Estate Group |
| Key Realty | La Playa Properties | Lakeshore Properties Group |
| Landmark Realty Advisors | Lark Properties | Level Real Estate Services |
| Lighthouse Real Estate Partners | Magnolia Real Estate Services | Market Realty Advisors |
| Marketplace Properties | Metro Realty Group | New Way Realty |
| Nova Group Real Estate Investment | Oak & Stone Residential Investments | Olive Tree Real Estate Group |
| Orchard Street Realty | Oxford Realty Investments | Pagoda Real Estate Group |
| Peak Realty Group | Picket Fence Investments | Pinnacle Realty Group |
| Platinum Real Estate Investments | Porchlight Homes LLC | Privet Property Advisors |
| Royal Lake Properties | Sequoia Real Estate Investments | Shipwright Property Group |
| Sovereign Real Estate Group | Sterling Property Advisors | Summit Real Estate Advisors |
| Sunstone Real Estate Group | Sweet Life Homes LLC | Uptown Investment Group |
| Zenith Real Estate Group |
Location-Based Real Estate Company Names
| (City) Realty Group | (City) Properties | (City) Estates |
| (City) Real Estate | (City) Realty Advisors | (City) Realty Partners |
| (City) Realty Solutions | (City) Real Estate Group | (City) Realty Services |
| (City) Realty Experts | (City) Realty Associates | (City) Real Estate Partners |
| (City) Realty Team | (City) Realty Network | (City) Realty Consultants |
| (City) Real Estate Advisors | (City) Realty Specialists | (City) Realty Professionals |
| (City) Realty Brokers | (City) Realty Agency | (City) Realty Management |
| (City) Realty Co. | (City) Real Estate Co. | (City) Property Group |
| (City) Property Solutions | (City) Property Advisors | (City) Property Experts |
| (City) Property Services | (City) Property Partners | (City) Property Management |
| (City) Home Realty | (City) Home Real Estate | (City) Home Properties |
| (City) Home Advisors | (City) Home Solutions | (City) Home Services |
| (City) Home Group | (City) Home Partners | (City) Home Network |
| (City) Home Specialists |
Real Life Real Estate Company Names
| Coldwell Banker | RE/MAX | Century 21 |
| Keller Williams Realty | Sotheby's International Realty | Berkshire Hathaway HomeServices |
| Compass Real Estate | Redfin | Better Homes and Gardens Real Estate |
| ERA Real Estate | Weichert Realtors | The Corcoran Group |
| Zillow | Trulia | Realty ONE Group |
| Douglas Elliman | EXIT Realty | eXp Realty |
| JLL (Jones Lang LaSalle) | Cushman & Wakefield | CBRE Group |
| Colliers International | Marcus & Millichap | Avison Young |
| Savills | Newmark Knight Frank | HFF (Holliday Fenoglio Fowler) |
| NAI Global | SVN International Corp. | Transwestern |
| Baird & Warner | Crye-Leike Realtors | John L. Scott Real Estate |
| Howard Hanna Real Estate Services | Long & Foster Real Estate | Realty Executives |
| Alain Pinel Realtors | William Raveis Real Estate | Houlihan Lawrence |
| Halstead Real Estate | Climb Real Estate | Real Living Real Estate |
| McEnearney Associates | Hunt Real Estate ERA | Allen Tate Realtors |
| Latter & Blum | Michael Saunders & Company | Watson Realty Corp. |
| Windermere Real Estate | Intero Real Estate Services | RealtySouth |
| RealtySouth | @properties | HomeSmart |
| Keller Williams Realty International | The Agency | London Foster Realty |
| Heritage Texas Properties | Greenwood King Properties | Sibcy Cline Realtors |
| Keller Williams Realty Phoenix | Ebby Halliday Realtors | Long Realty Company |
| William Pitt Sotheby's International Realty | Jack Conway & Company | Comey & Shepherd Realtors |
| First Weber Group | Illustrated Properties | Lyon Real Estate |
| John R. Wood Properties | First Team Real Estate | Edina Realty |
| Berkshire Hathaway HomeServices Fox & Roach | Better Homes and Gardens Real Estate Gary Greene | Keller Williams Realty Dallas Preston Road |
| Signature Premier Properties | Keller Williams Realty Portland Central | Realty Austin |
| Prominent Properties Sotheby's International Realty | Coldwell Banker Bain | Berkshire Hathaway HomeServices New England Properties |
| Keller Williams Realty Gulf Coast | Berkshire Hathaway HomeServices California Properties | ERA Colonial Real Estate |
| Keller Williams Realty Atlanta Perimeter | Berkshire Hathaway HomeServices Georgia Properties | Keller Williams Realty West Monmouth |
| Coldwell Banker Howard Perry and Walston | Berkshire Hathaway HomeServices Drysdale Properties | Keller Williams Realty Bellevue |
| Berkshire Hathaway HomeServices Nevada Properties | Keller Williams Realty Santa Monica | Keller Williams Realty Centre |
| Better Homes and Gardens Real Estate The Masiello Group | Berkshire Hathaway HomeServices Michigan Real Estate | Keller Williams Realty Southwest |
| Better Homes and Gardens Real Estate Metro Brokers | Keller Williams Realty Fort Mill | Berkshire Hathaway HomeServices Florida Realty |
| Keller Williams Realty Seminole | Berkshire Hathaway HomeServices PenFed Realty |
Certainly! Here are 399 unique real estate company names, including 100 real-life examples in a separate section.
Original Real Estate Company Names
| Willow Creek Realty | Tranquil Waters Realty | Emerald Estates |
| Dreamscape Realty | Pine Valley Properties | Seaside Realty Group |
| Cascade Realty Advisors | Pine Hill Properties | Maple Street Realty |
| Stonegate Realty | Horizon Realty Partners | Riverside Realty Group |
| Blue Sky Real Estate | Coastal Realty Solutions | Grandview Realty |
| Landmark Living Realty | Summit Realty Partners | Mountain Peak Realty |
| Horizon Estate Advisors | Lakeview Realty Group | Crestview Realty |
| Pinewood Realty | Green Acres Realty | Ocean Breeze Realty |
| Valley Vista Realty | Urban Edge Realty | Elite Realty Group |
| Prime Property Solutions | Metro Living Realty | Golden Gate Realty |
| Infinity Real Estate | Urban Heights Realty | Bridgeway Realty |
| Pinnacle Property Group | Legacy Realty | Park Avenue Realty |
| Coastal Living Realty | Twin Peaks Realty | Silver Creek Realty |
| Liberty Realty | Sequoia Realty Group | Redwood Realty |
| Sun Valley Realty | Coastal Hills Realty | Oak Ridge Realty |
| Highland Realty | Pacific Realty Group | Riverstone Realty |
| Harborview Realty | Timberline Realty | Blue Ridge Realty |
| Golden Fields Realty | New Horizon Realty | Lakeside Realty Group |
| Evergreen Realty | Majestic Realty Group | Desert Oasis Realty |
| Suncrest Realty | North Star Realty | Crystal Clear Realty |
| Boulder Realty | Skyview Realty | Palms Realty Group |
| Cityscape Realty | Bright Future Realty | Gateway Realty |
| Sunlit Realty | Redwood Realty Group | Serenity Realty |
| Vista Realty Group | Urban Living Realty | Valley Realty |
| Pure Realty | Coastal Dream Realty | Summit Peak Realty |
| Peak Realty | Riverfront Realty | Horizon Realty Group |
| Meadowbrook Realty | Canyon Realty | Pinecrest Realty |
| Waterside Realty | Evergreen Realty Group | Solstice Realty |
| Skyline Realty | Harmony Realty | Urban Pulse Realty |
| Parkside Realty | Hillside Realty | Highland Estate Realty |
| Silver Lake Realty | Magnolia Realty Group | New Wave Realty |
| Tranquility Realty | Prime Realty Solutions | Riverbend Realty |
| Grand Horizon Realty | Cityscape Realty Group | Redwood Estate Realty |
| Skyline Property Group | Urban Oasis Realty | Maplewood Realty |
| Coastal Breeze Realty | Blue Ocean Realty | Hilltop Realty |
| Golden Shores Realty | Sunset Realty | Green Valley Realty |
| Timber Ridge Realty | Harbor Realty Group | Pinnacle Living Realty |
| Meadowland Realty | Bright Horizon Realty | Redwood Living Realty |
| Urban Elite Realty | Grandview Property Group | Lakeside Living Realty |
| Coastal Estate Realty | Bluewater Realty | Summit Ridge Realty |
| Golden Valley Realty | Harmony Homes Realty | Skyline Living Realty |
| Urban Peak Realty | Valley Crest Realty | Sunset Estate Realty |
| Pine Valley Realty Group | Redwood Property Group | Bright Sky Realty |
| Grand Horizon Property Group | Maple Valley Realty | Coastal Edge Realty |
| Silver Valley Realty | Pinecrest Property Group | Harmony Living Realty |
| Skyline Estate Realty | Redwood Ridge Realty | Valley Living Realty |
| Urban Harmony Realty | Summit Living Realty | Golden Horizon Realty |
| Lakeside Estate Realty | Harborview Property Group | Blue Ridge Property Group |
| Coastal Living Property Group | Sunset Ridge Realty | Valley Peak Realty |
| Grandview Estate Realty | Harmony Ridge Realty | Skyline Ridge Realty |
| Urban Estate Realty | Pinnacle Living Property Group | Valley Estate Realty |
| Maple Ridge Realty | Lakeside Ridge Realty | Golden Crest Realty |
| Coastal Estate Property Group | Sunset Living Realty | Redwood Living Property Group |
| Harmony Estate Realty | Skyline Crest Realty | Urban Ridge Realty |
| Valley Ridge Realty | Pinnacle Estate Realty | Maple Living Realty |
| Coastal Ridge Realty | Golden Living Realty | Tranquil Shores Realty |
| Serene Pines Realty | Cedar Grove Realty | Harvest Hill Realty |
| Whispering Oaks Realty | Grand Estates Realty | Elmwood Realty |
| Wildflower Realty | Amber Waves Realty | Meadow Ridge Realty |
| Serendipity Realty | Sunrise Realty | Blissful Living Realty |
| Tranquil Meadows Realty | Quiet Waters Realty | Gentle Hills Realty |
| Fairway Realty | Moonlight Realty | Aurora Realty |
| Starview Realty | Enchanted Realty | Galaxy Realty |
| Horizon Star Realty | Prime Horizon Realty | Celestial Realty Group |
| Tranquil Horizon Realty | Mountain Vista Realty | Riverside Estate Realty |
| Skyview Properties | Meadow Vista Realty | Harmony Homes Group |
| Evergreen Estate Realty | Golden Hills Realty | Serene Valley Realty |
| Crystal Waters Realty | Blue Horizon Realty | Meadow Estate Realty |
| Valley Crest Properties | Skyline Vista Realty | Prime Valley Realty |
| Bright Horizon Properties | Tranquil Hills Realty | Urban Crest Realty |
| Pine Ridge Properties | Harmony Vista Realty | Summit Estate Properties |
| Golden Valley Group | Sunset Vista Realty | Blue Ridge Estates |
| Redwood Valley Realty | Bright Sky Properties | Grand Vista Realty |
| Maple Crest Realty | Coastal Valley Realty | Silver Horizon Realty |
| Pineview Properties | Skyline Valley Realty | Valley View Realty |
| Urban Vista Realty | Summit Ridge Properties | Golden Ridge Realty |
| Lakeside Vista Realty | Harborview Estates | Blue Crest Realty |
| Coastal Ridge Properties | Sunset Ridge Group | Valley Peak Properties |
| Grandview Vista Realty | Harmony Ridge Group | Skyline Ridge Properties |
| Urban Estate Group | Pinnacle Ridge Realty | Valley Estate Group |
| Maple Ridge Group | Lakeside Ridge Properties | Golden Crest Group |
| Coastal Estate Group | Sunset Living Group | Redwood Living Group |
| Harmony Estate Group | Skyline Crest Group | Urban Ridge Group |
| Valley Ridge Group | Pinnacle Estate Group | Maple Living Group |
| Coastal Ridge Group | Golden Living Group | Tranquil Shores Group |
| Serene Pines Group | Cedar Grove Group | Harvest Hill Group |
| Whispering Oaks Group | Grand Estates Group | Elmwood Group |
| Wildflower Group | Amber Waves Group | Meadow Ridge Group |
| Serendipity Group | Sunrise Group | Blissful Living Group |
| Tranquil Meadows Group | Quiet Waters Group | Gentle Hills Group |
| Fairway Group | Moonlight Group | Aurora Group |
| Starview Group | Enchanted Group | Galaxy Group |
| Horizon Star Group | Prime Horizon Group | Celestial Group |
| Tranquil Horizon Group | Mountain Vista Group | Riverside Estate Group |
| Skyview Group | Meadow Vista Group | Harmony Homes Group |
| Evergreen Estate Group | Golden Hills Group | Serene Valley Group |
| Crystal Waters Group | Blue Horizon Group | Meadow Estate Group |
| Valley Crest Group | Skyline Vista Group | Prime Valley Group |
| Bright Horizon Group | Tranquil Hills Group | Urban Crest Group |
| Pine Ridge Group | Harmony Vista Group | Summit Estate Group |
There you have it! We’ve covered cool and catchy real estate company names, luxury real estate business names, creative and positive brokerage names, Christian real estate company names, real estate investing company names, and names for real estate advisors and services.
Note: Of course, InboundREM cannot guarantee that all of these real estate company names are copyright-free. You’ll need to check whether you have the legal right to use them.
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Real Estate Company Names – Advice, Tips & Tricks
Essential Marketing Tips
In this section, we provide a checklist of the most important advice, tips, and tricks for landing on the perfect real estate company names. If you check all these boxes, you can be sure that you’ve created a good realty company name. It should stand the test of time, lend itself to excellent digital marketing, and generate more clients.
1. Domain Names
Perhaps the most important consideration is the relationship between your real estate company name and the domain name. (A domain name is the web address. For example, our domain name is inboundrem.com). There are many angles to consider:
- Does your real estate team name translate well to a domain name? In other words, does your company name remain readable and memorable when you press it into one word?
- Is your desired domain name available? As mentioned in the video, it can be a decent strategy to have a domain name that’s different from your company name. But the best route is probably to use identical names.
- Are there similar domain names already in existence? You don’t want customers to mistake you with anyone else. Google your potential company names and make sure there’s no room for confusion. Also use resources like Namechk, Go Daddy, Register.com and DomainRegistry.com.
2. Original
- Be sure you can trademark your company name. Don’t waste your time designing logos if you haven’t checked on the name’s availability. Use USPTO.gov or Trademarkia.com while brainstorming a catchy real estate name.
- Enter your realty company name on Google AdWords. The program Google Ads allows you to search for similar keyword phrases. It will report the number of monthly searches for related keywords, both nationally and worldwide. You can also use sites like Ahrefs.
3. Informative
- Your name should explain your niche clearly. Do you deal with residential or commercial real estate? Which geographical region do you service?
- It should have the right connotation. If you deal primarily with luxury villas, your company name should use language that demonstrates that. Bobby’s Classy Homes is a far cry from Dumas Luxury Realty. The personality and values of your company should be clear from your name.
4. Memorable
- Make it short and sweet. Think REMAX. Century 21. Coldwell Banker. 1-2 words are the sweet spot for general brand names. However, good real estate company names can veer into the 3-word and occasionally even 4-word range. But there should be a strong reason for a 4-word name.
- Create a strong visual aspect. Blue Pine Realty or Black Mountain Realty is more vibrant than Alpine Real Estate Company.
- Make the company name euphonic. In other words, it should sound good when spoken aloud. Melodic names are more memorable, even if the person never actually says it aloud. Take a note from the Blue Pine Realty example. Consider the rhythm of the syllables. Do you feel how it’s pleasing for the tongue to pronounce? A winning real estate company name will benefit from a euphonic meter. Use this for a test: how will your company name sound when pronounced on the radio?
- Make it catchy. One way to do this is to use alliteration. Chuck E. Cheese. Bed, Bath and Beyond. Assets America is a good example of an alliterative name that also incorporates geography. But there are plenty of other ways. Consider compound words like Facebook. You can use portmanteaus like Groupon.
5. Simple
- Keep it simple. It’s hard to overstate the importance of a simple name. Yes, this means keeping to the 2-3 word rule. But it also means using simple language. Ironically enough, a 10-dollar word will carry less currency with your market than a 2-dollar word. Glass River Realty flows much better than Riparian Real Estate.
- Avoid “webby” names. Maybe this advice applies more to those with a real estate blog than a realtor, but the quest to find an internet-chic name is a fool’s errand. If it weren’t for the autofill function, I would never remember whether Flickr is spelled with an “e”. The same is true of using “4/for” and “2/to” and “you/u”.
6. Scalable
- Consider potential geographic growth. It can be wise to include your particular geographic region into your company name. But it can also mean shooting yourself in the foot if you expand beyond that geography. Consider a company name like Assets America. On one hand, they didn’t limit their real estate brokerage to a specific region. On the other hand, they didn’t overextend themselves as a startup with words like “worldwide” or “international” before it was appropriate.
- Consider general business growth. Don’t name your company Alpine Cabin Realty if you want to move beyond selling properties in the mountainsreal estate company names or properties that aren’t log cabins. However, if you’re absolutely certain that you’ll never move beyond that niche, it can be wise to signal your expertise and specialization to clients.
7. Personal
- Ensure you love your realty company name. Ideally you’ll use only one name for the life of the company. It’s important that you truly enjoy your choice. Consider this: you’ve been in business for three decades. You’ve answered the question, “What do you do?” a million times. Find a name that you’re still going to be excited and proud to say to potential clients even after you’ve said it again and again. If it still brings a smile to your face after all that time, you can trust it will do the same to potential clients. That certainly won’t hurt word-of-mouth.
Scroll past the infographic for advanced marketing tips for finding the perfect real estate company name!
Advanced Branding Advice
- Real estate company names should translate well to social media handles. This is similar to the domain name issue, but it’s also another reason to keep it short and sweet.
- If the name will get naturally shortened by customers, then the shortened name should be acceptable.
- Any acronyms should also be acceptable.
- Consider avoiding initials. In short, it’s a missed opportunity and signals tradition in a business world that generally prefers innovation.
- Find the middle ground between familiar and distinctive. It’s smart to use language and concepts that are familiar to the general public. It also makes your name easier to memorize. However if you go too basic, then you become bland. For example, Blue Star Realty is unforgivably boring.
- Real estate company names shouldn’t have an accidental meaning. Consider the unfortunate name Anu’s Plumbing Service. It may be worthwhile to ask a young person to ensure you aren’t accidentally incorporating slang into your company name.
- Create a positive image. Normally, this would be an essential branding tactic. However, it can be very difficult to generate a great real estate company name that checks off every box and is positive without sounding unprofessional. Depending on your market, however, a name like Good Life Real Estate may be a wonderful and memorable choice.
Bonus Advice for Naming Real Estate Agencies
- When choosing a logo, remember that color improves brand recognition by up to 80%. You can also create your logo with a logo generator for an easier option.
- When in doubt, go blue. One third of the world’s top 100 brands include the color blue in their logos. For more information, check out this guide to color psychology and marketing.
- Ensure that your logo and company name appear in the same font and style everywhere. There should be zero discrepancies if you’re serious about building a powerhouse brand.
Did you know Pepsi was once named Brad’s Drink? Flavorless, right? Or what about that Google was once called Back Rub? Yes, seriously.
Here’s one more…Yahoo! was originally named Jerry’s Guide to the World Wide Web. It’s a little sad even as a working title.
If nothing else, the above examples should encourage you. If these companies can start out with such a pitiful understanding of what makes for an excellent real estate company name, then the sky is limit. It shouldn’t matter how elementary your understanding of branding techniques is at this stage.
Clearly it’s unreasonable to expect a one-size-fits-all answer to this excellent question. But maybe the better question is, “Under which circumstances should I change my realty company name?” Consider these points:
- Is your current name working against you?
- Is your current name particularly ineffective?
- Do you have a small digital marketing presence?
- Is your current name relatively unknown?
- Are you growing slowly?
- Do you plan to grow much larger?
If you answered Yes to several of the above questions, that’s a good indicator that a real estate company name change could be a worthwhile decision. However, please take special note that a name change is not a one-stop solution to saving a dying company.
Online Resources
There are many sites that can help you brainstorm creative and catchy real estate business names. Check out these excellent resources for brainstorming phases:
- First, Visual Thesaurus creates a visual diagram of synonyms.
- Shopify Business Name Generator generates business name ideas and checks domain availability simultaneously.
- Related Words is an excellent step beyond the thesaurus and provides a wide selection of words with similar associations.
- Check out this excellent survey template for real estate company names once you’re finished with brainstorming potential real estate company names.
- Or use these amazing worksheets for naming your realty company. For example, there is a naming criteria evaluation sheet.
- Also, if you’d like to design your own questionnaires, Pop Survey and Survey Monkey are two free websites. You can also create your own professional online surveys.
- Looka is another name generator for startup businesses.
- Also, Naminum is a final option with a twist. You can search based on different themes.
- Finally, check out these best LLC services to handle the endless paperwork.
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12 Comments
Ben, this is good work, well presented, and will kick butt on real estate company names for SEO. But I disagree (generally speaking) about picking a company name.
99% of the companies in the US are less than 30 people, so case studies including Pepsi Cola and other big brands are not relevant. If the goal of picking a company name is the hope that the name will brand well and eventually generate business, there is a “best choice” for each company.
It’s been my experience that consumers (both Sellers and Buyers) are seeking a real estate agent, not a real estate company. Thus, money spent marketing a company brand is lost for generating Buyers and Sellers, even among the franchises (without digressing, the franchises do not advertise for buyers and sellers, rather they are putting up a smoke screen in order to WOW agents for recruiting).
So if you are a small company, say 3 to 30 agents/employees, then from a marketing standpoint you are 3 to 30 different “companies within a company,” with each agent marketing their own individual brand, and the actual company not having much value in the market. But there is a way to create value …
Choose a company name that will build value for everyone over time. The brand that the consumer is seeking is an agent, so make the brand an agents name. My company, Joe Manausa Real Estate, has just over 23 licensees and we do not market individually, but collectively, under the company name. Thus, our company name, advertised as an “agent,” gets significantly more exposure in Tallahassee than all the individual agents doing their own thing.
Just my two cents worth …
Joe,
I am so grateful you took a moment to share your thoughts. My audience won’t know this and you didn’t mention it but Joe is one of the few GREAT Inbound Marketers in real estate. His company “Manausa Real Estate” does about 10% of the transactions in his hyper-local market which is Tallahassee FL. Joe has been producing focused and useful content related to his marketplace for years and as a result, is successfully competing for positioning within the search engines against companies like Zillow and Realtor.com. So when he drops by and offers an opinion it has the added weight of success and experience not ONLY as a real estate business person but an Inbound Marketer as well.
Thanks for the insights Joe.
Great post! Thanks for sharing such an informative article. The company name plays a vital role while branding the business. The unique and eye-catching name gives a special feeling among customers toward the product and they can remember it easily for a long while.
Agreed! We recently published an article called 5 Real Estate Branding Experts Share Golden Advice. Be sure to check it out for top-tier suggestions on how to create magnetic branding.
Opening a real estate company.
Congratulations Rizwan!
Great Name Ideas, Another one can be
Land Realty Group….!
Great article with great links! Thanks for putting this together.
Andrew, really appreciate the the great article feedback.
Andrew,
Thank you for reading and commenting on our content. I/we really appreciate it.
Thank you for this detailed guide. It was quite a ride reading through this and seeing ideas that have never come to my mind.
Rich,
Real Estate marketing ideas are what we are here for. Thanks for reading the blog and taking a moment to share your thoughts.