Great Names For Real Estate Companies

101 Real Estate Company Names (+40 Marketing Tips)

Article Overview

In this article, we provide a list of 101 real estate company names, divided into sections like creative, cool & catchy, positive, and luxury realty company names. Then we cover a checklist of essential marketing advice to consider when naming your real estate business.

On top of that, there are advanced branding tips and tricks for those wanting to go the extra mile. Next we give some direction for anyone considering changing their real estate name. Finally, we provide helpful resources and tools for anyone trying to craft the perfect realty company name.

 

How Important Is a Real Estate Company Name, Really?

What’s in a name? It’s a famous question from history’s most famous playwright. Shakespeare felt the answer was simple—not much. After all, a rose smells the same no matter what you call it.

But Shakespeare was dead wrong. At least his idea would have gone down in flames today.

Let me ask another question. What was the best decision of William Michael Albert Broad’s career? Easy. Changing his name to Billy Idol. By swapping around a few syllables, he reinvented himself as a modern superstar, rather than a stuffy relic of a dusty Victorian past.

You can prove the point with a million more examples. Does Marion Michael Morrison sound like the rough-and-tumble Hollywood cowboy we’ve come to know as John Wayne? Does Nayvadius DeMun Wilburn sound like the visionary rapper better known as The Future?

Consider this. Studies show that 77% of people buy products based on the company or brand name. Even more eye-opening, 90% of those customers are more likely to buy things with brand names that evoke positive emotions.

When it comes to real estate business names or realty company names, the same trend applies. To a significant degree, the future of your realty business lies in your name choice. If you’re looking for creative business names for real estate or catchy realty company names, you’ve come to the perfect place.

 

101 Real Estate Company Names

Cool & Catchy Real Estate Company Names

Citylights Real Estate

Nest Scout Realty

Mortgage Genies

Homesphere Realtors

Star Island Realtors

Banyon Tree Realty

Brick Lane Realty

Cobblestone Realty Partners

Pagoda Realty

Herringbone Realty

Nova Real Estate

The Real Estate Corner

Fairmount Properties

Urban Nest Realty

Red Carpet Real Estate

Genesis Properties

Red Door Realtors

Bungalow Realty

Sand and Sea Realty

Turnkey Properties

The Dwelling Group

Honey I’m Home Properties

Key Property Solutions

Homestead Properties

The Real Estate Agency

The Home Genies

Estate Owl Properties

Township Properties

Top Stead Realty

New Door Realty

 

Creative Real Estate Names

Porchlight Properties

HomeRiver LLC

La Playa Properties

Broad Street Realty

Lakeshore Real Estate

Oak & Stone Properties

Coastal Premier Properties

Creative Property Management

Marketplace Homes

Ascent Real Estate Group

Avenue West Realtors

Bay Point Properties

Broadleaf Homes

Capstone Realty

Full Spectrum Realty

Circle Point Homes

Atlas Realty Group

Black Oak Realty

Bottom Line Realty

a group of realtors and brokers talk about cool realty company names

 

Interesting Real Estate Company Names

Keystone Real Estate

Equinox Properties

Summit Properties

Eco Realty Group

Highrise Realty

Metro Realty

Continental Real Estate

American Realty Brokers

Capstone Real Estate

Zephyr Real Estate

Heritage Properties

Oxford Real Estate

Sequoia Real Estate

Beacon Homes LLC

Centerpoint Properties

Peak Properties

 

Positive Realty Company Names

Carpe Diem Realty

Sweet Life Real Estate

Picket Fence Realty

Home & Hearth Realty

Good Fortune Realty

Good Life Realtors

Dream Town Realtors

Home Sweet Home Properties

The Good Home Team

Upside Avenue Realty

Everhome Realtors

Heavenly Realty

Promised Land Properties

Future Realty

Home City Realtors

Forever Home Realty

New Way Real Estate

Heartland Real Estate

Modern Living Realty

 

Luxury Real Estate Business Names

Equitable Property Group

Landmark Realty

Magnolia Real Estate Group

Corsair Real Estate

Excelsior Real Estate

Sterling Property Advisors

Echelon Realty

Vantage Point Properties

Empire Properties

Prestige Properties

First Class Realty

Urban Lending Solutions

Cornerstone Estates

Vanguard Properties

Infiniti Real Estate

Lifestyle International Realty

Monopoly Real Estate

High Castle Properties

Investment Realty

Archstone Real Estate

Asset Realty Group

Paragon Properties

 

REAL ESTATE COMPANY NAMES – ADVICE, TIPS & TRICKS

Essential Marketing Tips

In this section, we provide a checklist of the most important advice, tips, and tricks for landing on the perfect real estate company names. If you check all these boxes, you can be sure that you’ve created a good realty company name. It should stand the test of time, lend itself to excellent digital marketing, and generate more clients.

 

Domain Names

Perhaps the most important consideration is the relationship between your real estate company name and the domain name. (A domain name is the web address. For example, our domain name is inboundrem.com). There are many angles to consider:

  • Does your real estate team name translate well to a domain name? In other words, does your company name remain readable and memorable when you press it into one word?
  • Is your desired domain name available? As mentioned in the video, it can be a decent strategy to have a domain name that’s different from your company name. But the best route is probably to use identical names.
  • Are there similar domain names already in existence? You don’t want customers to mistake you with anyone else. Google your potential company names and make sure there’s no room for confusion. Also use resources like Namechk, Go DaddyRegister.com and DomainRegistry.com.

 

Original

  • Be sure you can trademark your company name. Don’t waste your time designing logos if you haven’t checked on the name’s availability. Use USPTO.gov or Trademarkia.com while brainstorming a catchy real estate name. 
  • Enter your realty company name on Google AdWords. The program Google Ads allows you to search for similar keyword phrases. It will report the number of monthly searches for related keywords, both nationally and worldwide. You can also use sites like Ahrefs.

 

Informative

  • Your name should explain your niche clearly. Do you deal with residential or commercial real estate? Which geographical region do you service?
  • It should have the right connotation. If you deal primarily with luxury villas, your company name should use language that demonstrates that. Bobby’s Classy Homes is a far cry from Dumas Luxury Realty. The personality and values of your company should be clear from your name.

 

a professional looks up marketing tips for naming a realty business

Memorable

  • Make it short and sweet. Think REMAX. Century 21. Coldwell Banker. 1-2 words are the sweet spot for general brand names. However, good real estate company names can veer into the 3-word and occasionally even 4-word range. But there should be a strong reason for a 4-word name.
  • Create a strong visual aspect. Blue Pine Realty or Black Mountain Realty is more vibrant than Alpine Real Estate Company.
  • Make the company name euphonic. In other words, it should sound good when spoken aloud. Melodic names are more memorable, even if the person never actually says it aloud. Take a note from the Blue Pine Realty example. Consider the rhythm of the syllables. Do you feel how it’s pleasing for the tongue to pronounce? A winning real estate company name will benefit from a euphonic meter. Use this for a test: how will your company name sound when pronounced on the radio
  • Make it catchy. One way to do this is to use alliteration. Chuck E. Cheese. Bed, Bath and Beyond. Assets America is a good example of an alliterative name that also incorporates geography. But there are plenty of other ways. Consider compound words like Facebook. You can use portmanteaus like Groupon. 

 

Simple

  • Keep it simple. It’s hard to overstate the importance of a simple name. Yes, this means keeping to the 2-3 word rule. But it also means using simple language. Ironically enough, a 10-dollar word will carry less currency with your market than a 2-dollar word. Glass River Realty flows much better than Riparian Real Estate.
  • Avoid “webby” names. Maybe this advice applies more to those with a real estate blog than a realtor, but the quest to find an internet-chic name is a fool’s errand. If it weren’t for the autofill function, I would never remember whether Flickr is spelled with an “e”. The same is true of using “4/for” and “2/to” and “you/u”. 

 

Scalable

  • Consider potential geographic growth. It can be wise to include your particular geographic region into your company name. But it can also mean shooting yourself in the foot if you expand beyond that geography. Consider a company name like Assets America. On one hand, they didn’t limit their real estate brokerage to a specific region. On the other hand, they didn’t overextend themselves as a startup with words like “worldwide” or “international” before it was appropriate.
  • Consider general business growth. Don’t name your company Alpine Cabin Realty if you want to move beyond selling properties in the mountains or properties that aren’t log cabins. However, if you’re absolutely certain that you’ll never move beyond that niche, it can be wise to signal your expertise and specialization to clients.

 

Personal

  • Ensure you love your realty company name. Ideally you’ll use only one name for the life of the company. It’s important that you truly enjoy your choice. Consider this: you’ve been in business for three decades. You’ve answered the question, “What do you do?” a million times. Find a name that you’re still going to be excited and proud to say to potential clients even after you’ve said it again and again. If it still brings a smile to your face after all that time, you can trust it will do the same to potential clients. That certainly won’t hurt word-of-mouth.

 

Don’t forget to scroll past the infographic for advanced marketing tips for finding the perfect real estate company name!

real estate infographic about real estate company names

Advanced Branding Advice

  • Real estate company names should translate well to social media handles. This is similar to the domain name issue, but it’s also another reason to keep it short and sweet.
  • If the name will get naturally shortened by customers, then the shortened name should be acceptable.
  • Any acronyms should also be acceptable.
  • Consider avoiding using personal names. GeorgeVandelayRealty(dot)com informs Google far less than Pacific Northwest Commercial Realty. It will also generate less of a payoff for your digital marketing goals. As mentioned in the video, Google does not prioritize keywords in the domain name in the way that it once did. However, it’s still a significant factor.
  • Consider avoiding initials. In short, it’s a missed opportunity and signals tradition in a business world that generally prefers innovation.
  • Find the middle ground between familiar and distinctive. It’s smart to use language and concepts that are familiar to the general public. It also makes your name easier to memorize. However if you go too basic, then you become bland. For example, Blue Star Realty is unforgivably boring.
  • Real estate company names shouldn’t have an accidental meaning. Consider the unfortunate name Anu’s Plumbing Service. It may be worthwhile to ask a young person to ensure you aren’t accidentally incorporating slang into your company name.
  • Create a positive image. Normally, this would be an essential branding tactic. However, it can be very difficult to generate a great real estate company name that checks off every box and is positive without sounding unprofessional. Depending on your market, however, a name like Good Life Real Estate may be a wonderful and memorable choice.

 

Bonus Advice for Naming Real Estate Agencies

  • When choosing a logo, remember that color improves brand recognition by up to 80%.
  • When in doubt, go blue. One third of the world’s top 100 brands include the color blue in their logos. For more information, check out this guide to color psychology and marketing.
  • Ensure that your logo and company name appear in the same font and style everywhere. There should be zero discrepancies if you’re serious about building a powerhouse brand.

 

home buyers and sellers are attracted to catchy real estate business names

 

Should I Change My Real Estate Company Name?

Did you know Pepsi was once named Brad’s Drink? Flavorless, right? Or what about that Google was once called Back Rub? Yes, seriously.

Here’s one more…Yahoo! was originally named Jerry’s Guide to the World Wide Web. It’s a little sad even as a working title.

If nothing else, the above examples should encourage you. If these companies can start out with such a pitiful understanding of what makes for an excellent real estate company name, then the sky is limit. It shouldn’t matter how elementary your understanding of branding techniques is at this stage.

Clearly it’s unreasonable to expect a one-size-fits-all answer to this excellent question. But maybe the better question is, “Under which circumstances should I change my realty company name?” Consider these points:

  • Is your current name working against you?
  • Is your current name particularly ineffective?
  • Do you have a small digital marketing presence?
  • Is your current name relatively unknown?
  • Are you growing slowly?
  • Do you plan to grow much larger?

If you answered Yes to several of the above questions, that’s a good indicator that a real estate company name change could be a worthwhile decision. However, please take special note that a name change is not a one-stop solution to saving a dying company.

 

Online Resources

There are many sites that can help you brainstorm creative and catchy real estate business names. Check out these excellent resources for brainstorming phases:

 

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2 thoughts on “101 Real Estate Company Names (+40 Marketing Tips)

  1. Ben, this is good work, well presented, and will kick butt on real estate company names for SEO. But I disagree (generally speaking) about picking a company name.

    99% of the companies in the US are less than 30 people, so case studies including Pepsi Cola and other big brands are not relevant. If the goal of picking a company name is the hope that the name will brand well and eventually generate business, there is a “best choice” for each company.

    It’s been my experience that consumers (both Sellers and Buyers) are seeking a real estate agent, not a real estate company. Thus, money spent marketing a company brand is lost for generating Buyers and Sellers, even among the franchises (without digressing, the franchises do not advertise for buyers and sellers, rather they are putting up a smoke screen in order to WOW agents for recruiting).

    So if you are a small company, say 3 to 30 agents/employees, then from a marketing standpoint you are 3 to 30 different “companies within a company,” with each agent marketing their own individual brand, and the actual company not having much value in the market. But there is a way to create value …

    Choose a company name that will build value for everyone over time. The brand that the consumer is seeking is an agent, so make the brand an agents name. My company, Joe Manausa Real Estate, has just over 23 licensees and we do not market individually, but collectively, under the company name. Thus, our company name, advertised as an “agent,” gets significantly more exposure in Tallahassee than all the individual agents doing their own thing.

    Just my two cents worth …

    • Joe,

      I am so grateful you took a moment to share your thoughts. My audience won’t know this and you didn’t mention it but Joe is one of the few GREAT Inbound Marketers in real estate. His company “Manausa Real Estate” does about 10% of the transactions in his hyper-local market which is Tallahassee FL. Joe has been producing focused and useful content related to his marketplace for years and as a result, is successfully competing for positioning within the search engines against companies like Zillow and Realtor.com. So when he drops by and offers an opinion it has the added weight of success and experience not ONLY as a real estate business person but an Inbound Marketer as well.

      Thanks for the insights Joe.

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