I’ve worked for, competed against, and founded the companies that design many of the best real estate websites on earth.
I also believe in radical transparency. Real estate website design companies excel differently. Agents and brokers have very different needs.
Based on your specific situation, I may strongly recommend that you choose a different service than my own real estate website design and lead generation company, InboundREM.
How To Choose the Best Real Estate Website Company
The perfect choice starts with aligning your goals with the right services and expertise. Of course, your budget is also top priority. But there are other considerations that are easy to overlook.
- Does a website provider have a history of sudden, unexpected price hikes?
- Is it difficult to switch companies?
- If you do switch, will you lose your entire investment?
- What do past customers have to say?
As you’re probably aware, negative reviews tend to be more revealing than positive ones.
This blog post shows you how to choose the best company to build a real estate website that best suits your needs and budget.
These reviews are up-to-date, brutally honest, radically transparent, and the culmination of 150+ hours of research. It’s the only guide to real estate website design companies you’ll ever need.
Types of Real Estate Websites
What Type of Real Estate Website Do You Need?
IMPORTANT: Great real estate websites focus on a primary objective. Knowing what your main goal is when buying a website will make choosing between real estate design companies much easier.
Real estate websites fall into three broad categories. ALL real estate websites have secondary features that enhance their core offering.
Primary Features
- Lead Generation – The websites might look the same, but the companies that supply these websites design their service offering around producing leads. It’s their core purpose.
- Search/IDX – The primary of these companies is to offer a unique search experience. They might claim/offer lead generation, but their core competency is the actual search experience.
- Brand/Custom Design – The primary objective is to look different/better than your competitors. While these companies might claim excellent lead generation, their real expertise is brand-creation.
Secondary Features
- CRM – Customer Record Management
- CMS – Content Management System
- Email Marketing – As an integrated service connected to the website
- Lead Management – Giving you a dashboard that you or your agents can log into and manage communication with leads.
- Landing Pages – The ability to create a special webpage that funnels leads
- SEO – Creating high-ranking content or giving you the tools to do it yourself
- Drip Marketing – Automated emails sent to prospects that have registered with your website
What Are Real Estate Lead Generation Websites?
Lead generation websites focus on attracting lots of the right kind of digital traffic. They use social media, email marketing, direct advertising, and high-ranking blog articles to turn prospective clients into actual clients.
Usually, real estate website design companies make these websites with trusted, effective templates. They can then give their prospective customers lead generation estimates based on facts and research as opposed to guesses.
Each time you make a real estate web developer change design in a significant way they no longer have a fact-based experience to estimate lead generation. Small changes can occasionally result in big differences in lead generation percentages.
IMPORTANT: Many real estate website building companies (except InboundREM) don’t allow you to own your actual website.
Usually, they also use direct advertising (Except InboundREM who uses SEO and direct advertising) to generate traffic via Google Adwords, Facebook Marketing, and occasionally automated Craigslist posting.
Prices range from $500-$5,000 for setup and monthly costs between $750-$5000.
Example companies specializing in lead generation include BoomTown, Real Geeks, and InboundREM.
What Are Real Estate IDX/Search Websites?
IDX means Information Data Exchange. Any MLS that exchanges information with a real estate technology company is engaged in an Information Data Exchange.
Any company I have put into this category is there because the main selling feature of their website packages is the search experience. The secondary services they offer often include lead generation, which makes understanding the difference between real estate website providers a little difficult.
IDX/Search vs Lead Generation Companies
One main way to define a true lead generation company is the way that they support the website. Both InboundREM and BoomTown provide end-to-end solutions where the only task the client has to do is manage leads.
Boomtown and IREM both require some learning, but this is a managed process with resources dedicated to stepping you through the process.
ALL other providers make the client LEARN how to get leads from their website. If you fail to follow these companies’ tutorials (if there are any), they will promptly tell you the reason you’re not getting leads is your incorrect use of the website.
IMO, a true lead generation company takes all that guesswork away from the client. The only service education should be educating real estate teams on how to access and work leads.
A quick way to identify how RICH a real estate IDX website search experience is supposed to be is the price. Prices range from $0-5000 for setup and monthly costs of $56-1000.
What Are Custom Real Estate Websites?
Custom designs are great when creating a unique brand is central to your real estate business goals. Luxury real estate agents are the #1 consumers of this kind of real estate website.
Custom design projects tend to be very difficult because they require a lot of detail. 80% of the time, you aren’t capable of giving the technical/design specifications for website-building companies to pull off these projects without a lot of redos.
ALL the companies listed in this category tend to customize PART of a website (like the home page). They leave the rest of the webpages pre-designed.
Fully-customized sites (designing every page to your specifications) START at $10,000.
Note: Very few teams or agents see an ROI unless the site (re)design is done alongside an expert SEO/UX specialist AND an aggressive SEO campaign.
Best Lead Generation Website Providers
🏆 Best For Lead Generation (No Site Ownership)
BoomTown
BoomTown is a highly-reviewed real estate website provider that’s a great option for teams of 10+ with large marketing budgets.
They build best-in-class real estate lead generation websites that focus on short-term tactics like PPC.
However, they have very expensive monthly licensing fees and fall short on SEO and content marketing.
Overall Rating
4.1
Who Should Consider BoomTown
Agents and Teams Looking for Immediate Lead Flow
BoomTown is ideal for those who want leads fast and are comfortable using paid advertising to drive traffic. It’s built around PPC strategies that deliver results quickly, often within days or weeks.Mid-Sized to Large Teams with Strong Follow-Up Systems
If you have multiple agents or inside sales reps (ISAs), BoomTown’s robust CRM helps you organize, assign, and convert leads efficiently. Its automation tools support high-volume lead handling with ease.Brokers Who Prefer Done-for-You Marketing
BoomTown manages a lot for you—ads, landing pages, lead routing—which can be a huge benefit if you don’t want to spend time managing campaigns or content.Agents Willing to Lease a Proven System
BoomTown doesn’t offer site ownership, but in return, you get a fully supported, constantly updated platform. For some, that reliability outweighs the loss of long-term ownership.
Who Should Keep Looking
Agents Who Want to Own Their Website and Content
With BoomTown, you’re leasing the entire system. If you cancel, you lose access to both the site and your content—making it a poor fit for those seeking digital equity.Solo Agents or Small Teams with Tight Budgets
Monthly costs typically start around $1,500 and climb quickly. For agents with less to spend, it’s difficult to justify the investment without consistent high-volume conversion.Marketers Focused on SEO and Long-Term ROI
BoomTown is PPC-first. If you’re more interested in building an evergreen SEO asset that grows in value over time, the platform isn’t optimized for that strategy.Agents Who Want Complete Branding Control
Design and layout options are fairly templated. While sites look professional, there’s limited flexibility for agents who want a highly customized, brand-specific presence.
BoomTown Pricing
Launch Plan: $1,000/month + $750 setup
Grow Plan: ~$1,300/month + $1,700 setup
Advance Plan: ~$1,500/month + $1,500 setup
PPC Spend Required: Often $1,000–$2,000+/mo depending on ad goals
Online Advertising Costs (100% necessary to generate leads)
- 3-5 Agents: $1000 per month
- 5-10 Agents: $1500 per month
- 10-30 Agents: $2000 per month
- An additional 15% Ad Spend management fee
- Seller Lead Suite: $250 per month
BoomTown Reviews
Website Examples
🏆 Best for Lead Generation (With Site Ownership)
🏆 Best for Long-Term ROI
InboundREM
$2500+ Setup and $750+ Monthly SEO Campaigns ($0 Licensing Fees).
InboundREM provides excellent value for individual agents and small to medium-sized agencies and brokerages with at least 2 years of experience.
You own your website, which means monthly costs go to lead generation, not pointless licensing fees.
Overall Rating
4.6
Who Should Consider InboundREM
Agents Who Want to Own Their Website and Content
InboundREM is one of the only platforms that lets you fully own your website. You’re not leasing a system—you’re building a long-term asset that remains yours, even if you stop services.Solo Agents and Small Teams with a Growth Mindset
With a typical monthly budget between $750 and $2,000, InboundREM is built for agents who want to grow through SEO and long-term marketing strategies—not quick lead buys.Marketers Focused on SEO and Evergreen Lead Generation
InboundREM is an SEO-first company. If you’re looking to rank on Google, build content that generates leads over time, and avoid the endless cycle of PPC payments, this platform is a strong fit.Luxury Agents and Boutique Teams Who Want a Unique Online Brand
The BRANDMASTER package combines high-end design with lead generation. It’s ideal for professionals who want a custom site that reflects their brand and attracts high-value clients.
Who Should Keep Looking
Brand-New or Inexperienced Agents
If you’re just starting out and need leads immediately, InboundREM may be too slow to get traction. SEO takes time, and the best results come from consistent content efforts.Agents with Very Low Marketing Budgets
Those working with less than $750/month may find the cost hard to justify, especially since results are more gradual than with paid ad platforms.Agents Focused Only on Short-Term Lead Generation
InboundREM doesn’t specialize in PPC or short-term marketing tactics like Facebook ads. If your strategy depends on immediate, volume-based lead flow, this won’t be the right fit.
InboundREM Pricing
Setup Fees: $2,500 – $3,500+ for custom builds
Monthly SEO Campaigns
Small city: $600–$1,000
Mid-size or luxury area: $1,500+
Full-service teams: $2,000+
Key Differentiators
Clients own their websites (WordPress-based).
No monthly licensing fee.
SEO-focused, not PPC-dependent.
InboundREM Reviews
Website Examples
Even a quick tour of our websites reveals a load of features that turn a real estate website into a powerful lead-generation machine.
Notice the stunning video banners, realtor introduction videos, extensive contact options, zip code maps, in-depth blog posts, testimonial bars/carousels, widespread agent headshots, Local-SEO-friendly URLs, and visually stunning IDX maps.
Features like these and many others allow us to generate exception long-term ROI for our clients.
Real Estate IDX Website Companies
Sierra Interactive
Sierra Interactive is an excellent company with high reviews, high-profile clients, and a strong track record.
They produce both template and custom IDX websites that also work for content marketing.
Because of the pricing plans, however, they aren’t the best option for everyone. Clients pay at least $4800/year to lease the site they paid to build.
Overall Rating
3.7
Who Should Consider Sierra Interactive
Teams and Brokerages That Want a Powerful All-in-One Platform
Sierra Interactive combines IDX websites, lead capture tools, and a robust CRM in one ecosystem. It’s built for real estate businesses that want everything under one roof with minimal third-party integrations.Agents Who Want a Balance Between PPC and SEO
Unlike BoomTown, Sierra offers more flexibility for those who want to generate leads through both paid ads and content marketing. It’s one of the few platforms where you can invest in SEO without losing PPC infrastructure.Brokerages Looking for Advanced CRM and Automation Features
Sierra’s CRM is feature-rich, with automated action plans, lead routing, and behavior tracking. It’s great for teams that rely on structured workflows and need detailed control over lead follow-up.Tech-Savvy Agents Who Value Flexibility
With a wide range of integrations and customization options, Sierra is ideal for users who aren’t afraid to get hands-on with their marketing stack—or who have a marketing partner to help execute.
Who Should Keep Looking
Agents Who Want to Own Their Website
Like BoomTown, Sierra operates on a licensing model. You don’t own the site or content, and if you cancel your contract, you’ll lose access to your online presence.Solo Agents Without Follow-Up Systems
The platform shines with team functionality and automation, but it can be overwhelming for solo agents who don’t have structured follow-up strategies or systems in place.Marketers Who Want Fully Custom Web Design
While Sierra sites look clean and modern, customization is limited to templates. If you want a truly unique, brand-driven website, the design flexibility might fall short.Agents with Small Budgets or Looking for DIY Solutions
Sierra’s costs typically start around $500–$1,500/month. Agents looking for low-cost entry points or willing to manage their own lead generation may find better value elsewhere.
Sierra Interactive Pricing
- Pro Site Setup – $250-$1000
- Premier Site Setup – $8995.00
- Product Coaching (Help setting up advanced features like email drip) – $199.00 per month
- Fee for 1-10 users – $399.95 per month
- Fee for 11-25 users – $499.95 per month
Sierra Interactive Reviews
Website Examples
🏆 Best for Affordable IDX Websites
Real Geeks
Like Placester and Easy Agent Pro, Real Geeks is an inexpensive, entry-level option for real estate websites.
They have a superior IDX/Search function, perform better for direct advertising campaigns, and are great for small teams.
They also boast highly positive reviews and client testimonials. $249/month is for licensing. You will have to pay an additional $1000-$2000+/month for managed Google Ads or Facebook Marketing campaigns.
Who Should Consider Real Geeks
Agents and Small Teams Looking for Affordable Lead Gen
Real Geeks is one of the most cost-effective platforms in the real estate space, offering lead generation tools and a CRM for as low as $300/month. It’s ideal for agents who want results without breaking the bank.Agents Who Want a Simple, Easy-to-Use System
Real Geeks is user-friendly, with a clean interface and straightforward tools. It’s great for agents who want to spend more time selling homes than managing complicated tech.Marketers Comfortable Using PPC and Facebook Ads
The platform is built to support Google and Facebook ad campaigns, and includes automated follow-up tools to nurture leads as they come in. It’s especially effective for agents focused on paid traffic.Agents Who Want Fast Setup and Ongoing Support
Real Geeks offers fast website deployment and responsive customer service. Agents who want a plug-and-play solution with minimal setup headaches will appreciate the onboarding experience.
Who Should Keep Looking
Agents Who Want to Own a Fully Custom Website
Real Geeks websites are templated and leased—meaning you don’t own the site or its content, and customization is limited. It’s not ideal for those seeking long-term brand equity.Agents Focused on SEO and Long-Term Content Marketing
While Real Geeks allows blogging and some SEO functionality, it’s not built with organic search as a priority. Agents looking to grow through Google rankings should look elsewhere.Large Teams Needing Advanced CRM and Automation
The included CRM is solid for solo agents and small teams but lacks the complexity and customization needed by larger brokerages with high lead volume and multiple user roles.Luxury Agents Needing High-End Design and Branding
The design options are functional but basic. If you cater to high-end clients and want a website that reflects a luxury brand, Real Geeks likely won’t meet expectations.
Real Geeks Pricing
- Setup: Free
- Website Service Costs: $249-$349/month
- Facebook Marketing Campaigns: $550/month for service plus $500+ for ads
- Google Ads: $300-$500/month for service plus $300-$1100 for ads
- Extra Users: $25/month beyond 2 users
Real Geeks Reviews
Website Examples
Best Custom Real Estate Website Companies
Agent Image
Agent Image specializes in custom, branded real estate websites. They feature strong reviews, high-profile clientele, low monthly costs, and the rare ability to own your website.
However, they are not a strong option for lead generation, whether short-term or long-term. They also have no integrated CRM and can be quite expensive.
Overall Rating
4.3
Who Should Consider Agent Image
Agents Who Prioritize Stunning, Custom Web Design
Agent Image is known for premium design work and fully custom websites. If building a visually striking, brand-forward online presence is your top priority, they’re one of the best in the business.Luxury Agents and Boutique Brands
With a strong portfolio of high-end agent and broker sites, Agent Image is a great fit for professionals in luxury markets who want a site that reflects their clientele and reputation.Agents Who Want to Own Their Website
Unlike most competitors, Agent Image allows you to fully own your site. You pay upfront for design and development, making it a good long-term investment for those building digital equity.Professionals with Their Own Lead Gen Strategy
Agent Image doesn’t offer built-in lead generation like BoomTown or Sierra. It’s best for agents who already have a lead source (SEO, PPC, referrals) and just need a professional-looking platform to support it.
Who Should Keep Looking
Agents Who Want a Full Marketing Platform
Agent Image doesn’t include a CRM, lead routing tools, or ad management. If you want an all-in-one system, you’ll need to combine their websites with third-party tools.Agents Who Need Turnkey PPC or SEO Campaigns
While they offer optional marketing services, they’re not known for performance-based SEO or PPC. If your goal is immediate or long-term lead generation, other providers specialize in those areas.Budget-Conscious Agents Wanting Low Monthly Fees
The initial cost for a custom site can be several thousand dollars. While you won’t pay ongoing licensing fees, the upfront investment may be too steep for agents on a tight budget.Teams Needing Shared CRM or Automation Tools
Agent Image doesn’t provide collaboration or lead management systems. Teams that need shared backend tools or automation for lead follow-up will need to integrate other solutions.
Agent Image Pricing
- Template Setup – $2000+
- Semi-Custom Setup – $2500-$8500
- Custom Setup:$10K-$100K
- Service Fee: $99/month
Agent Image Reviews
Website Examples
More Great Real Estate Website Companies
🏆 Best For Brand New Individual Agents
Easy Agent Pro
Like Real Geeks and Placester, EAP provides DIY template websites for affordable costs.
EAP stands out in two major ways. First, it’s the best option for agents who want to learn SEO content marketing. Second, they have the best resource center for learning about optimizing a real estate website.
Who Should Consider Easy Agent Pro
Agents Who Want a Quick, Done-for-You Website Setup
Easy Agent Pro offers fast deployment of templated websites with IDX integration. It’s a great fit for agents who want to launch quickly without the hassle of design or coding.Agents Who Want Built-In Lead Capture Tools
Their “LeadSites” come with features like pop-ups, landing pages, and contact forms designed to convert visitors into leads—ideal for agents who want conversion tools without additional plugins.Agents Focused on Blogging and Light SEO
Easy Agent Pro includes a built-in blogging platform and SEO tools, which are useful for agents looking to build basic organic traffic over time without complex setup.Agents Who Want Simplicity Over Complexity
This platform is made for ease of use. If you prefer simple tools, built-in content prompts, and a less technical user experience, Easy Agent Pro delivers without being overwhelming.
Who Should Keep Looking
Agents Who Want to Own Their Website
Easy Agent Pro websites are subscription-based and not owned by the user. If you cancel your plan, you lose access to the site, design, and content.Marketers Seeking Advanced SEO or Custom Content Strategy
The SEO tools are beginner-friendly, but limited. Agents wanting to dominate competitive search terms or run an aggressive content strategy may find the platform restrictive.Teams Requiring a Powerful CRM or Automation Features
There’s no built-in CRM robust enough for larger teams. If you rely on lead assignment, drip campaigns, or advanced follow-up workflows, you’ll need third-party tools.Agents Looking for Highly Custom Design or Branding
Designs are attractive but templated. Customization is minimal compared to platforms like Agent Image or InboundREM, making it a poor choice for brand-conscious agents.
Easy Agent Pro Pricing
- $199 Activation Cost (Setup is DIY)
- Pro Package: $179/month
- Ultimate Package: $259/month
- Ultimate Plus Package: $379/month
Easy Agent Pro Reviews
- In-Depth Comparison (Easy Agent Pro vs Real Geeks)
- Yelp [6 Reviews] 5 of 5 stars (Note: EAP used to be called “Page One”)
Website Examples
🏆 Most Scalable Among Affordable Websites
Placester
Placester’s special niche is highly affordable websites that can grow with your agency or brokerage, at least in terms of size.
However, they lack a strong track record for customer support even though they provide DIY template websites. Additionally, their websites are not the best option for SEO or lead generation.
Overall Rating
3.9
Who Should Consider Placester
Agents Looking for Affordable, Professionally Designed Websites
Placester offers budget-friendly website plans starting at lower monthly rates than many competitors. It’s ideal for agents who want a professional site without a large upfront investment.Brokerages That Want Scalable Website Solutions for Multiple Agents
Placester has tools specifically for brokerages to create and manage websites for every agent in the office. It’s a practical option for firms needing multi-site functionality and brand consistency.Agents Who Want Hands-Off Website Management
Their “Do It For Me” plans include content setup, IDX integration, and even managed updates—perfect for agents who want to focus on sales, not tech.Realtors Prioritizing Simplicity and Support Over Customization
Placester is built for ease of use. With helpful onboarding and customer service, it appeals to agents who want a clean, modern site managed by a responsive team.
Who Should Keep Looking
Agents Who Want to Fully Own and Control Their Website
Placester operates on a subscription model. You don’t own the website or hosting, and if you cancel, your site and content go with it.Marketing-Focused Agents Seeking Custom SEO Strategy
SEO tools are basic, and there’s little emphasis on long-term organic growth. Serious content marketers or SEO-focused agents will find it limiting.Luxury Agents Who Need High-End, Custom Branding
Designs are clean but heavily templated. If you’re in a premium market and need a site that reflects a luxury brand, Placester’s visuals may fall short.Agents Needing a Built-In, Advanced CRM
Placester does not include a robust CRM out of the box. If lead tracking and automation are essential to your workflow, you’ll need to integrate outside solutions.
Placester Pricing
NAR Realtors receive a 20% discount for the first two tiers. Plus, any client that pays annually receives a 20% discount. In effect, the starter plan and advanced plan can be as affordable as $64/month and $120/month.
Placester Setup Costs
- Starter: DIY for free or pay $100 for Basic Setup
- Advanced: DIY for free, $100 for Basic Setup, or $650 for Custom Build
- Office Builder: DIY for free, $100 for Basic Setup, or $650-$1350 for Custom Build
- Concierge Custom: Free Custom Build
Monthly Placester Pricing
- Starter Plan: $80/month
- Advanced Plan: $150/month
- Office Builder: $300/month
- Concierge Custom: $1250/month
Placester Pricing
Website Examples
🏆 Best For Luxury Real Estate Websites
Luxury Presence
Luxury Presence is a meteoric new company with plenty of satisfied, high-profile clients. When it comes to SEO lead generation, there are both positive and negative case studies.
Luxury agents who want evergreen lead generation machines should consider InboundREM for deep SEO expertise. All other luxury agents should seriously consider Luxury Presence or Agent Image.
Overall Rating
4.3
Who Should Consider Luxury Presence
Luxury Agents and Teams Needing High-End Design
Luxury Presence specializes in stunning, high-conversion websites built to impress affluent buyers and sellers. Their designs are polished, modern, and brand-forward—ideal for agents in luxury markets.Agents Who Want a Full-Service Marketing Partner
Beyond websites, Luxury Presence offers content creation, SEO, social media marketing, and branding strategy. It’s a strong fit for agents who want white-glove service and an agency-level partnership.Brokerages Looking to Elevate Their Brand at Scale
With solutions for both top-producing agents and entire brokerages, Luxury Presence offers scalable branding and lead generation across multiple team members or offices.Professionals Focused on Digital Branding and Prestige
If your priority is projecting authority and sophistication online, Luxury Presence delivers. Their websites and marketing assets are designed to support elite reputations and exclusive listings.
Who Should Keep Looking
Agents on Tight Budgets or Just Starting Out
Pricing starts in the high four figures and climbs with additional services. It’s not a match for new agents or those looking for cost-effective, DIY solutions.Marketers Who Want to Own Their Site and Backend
You lease the website through Luxury Presence. While the design is yours in a branding sense, you don’t retain control of hosting or back-end assets if you leave.Agents Who Prefer Managing Marketing In-House
Luxury Presence handles much of the creative and marketing execution. If you prefer full control or already have a trusted in-house team, this can feel redundant or restrictive.Agents Prioritizing Functional Tools Over Visual Design
The focus here is on aesthetics and branding. While sites include IDX and lead capture, CRM features are minimal compared to platforms like Sierra or BoomTown.
Luxury Presence Pricing
- Launch*: $1500 Setup and $180/month Licensing Fees
- Brand: $2500 Setup and $450/month Licensing Fees
- Growth: $3500 Setup and $1500/month for very basic SEO plan
- Premium: $3500 Setup and $2500/month for decent SEO plan
- Additional Costs: $500 for 1500-word Blog Posts, $3500 for Branding Videos, and $3000 for SEO Migration
*The Launch Plan doesn’t include any website revisions, making it a difficult commitment.
Besides InboundREM, which doesn’t charge any licensing fees because you own your site, that’s an affordable price point compared to other luxury real estate website providers.
As you can see from the additional costs, extra work is expensive.
Luxury Presence Reviews
Website Examples
🏆 Runner-Up for Custom Real Estate Websites
Dakno
Teams who need a custom or branded website should also consider Dakno in addition to Luxury Presence and Agent Image.
Like Luxury Presence, they provide an integrated CRM and a similar pricing plan. Dakno reviews online are quite strong, usually around 4.5 stars.
While they provide a full-suite custom marketing plan, they are not foremost among SEO experts.
How to Choose the Best Real Estate Website Design Company
Picking the wrong real estate website can cost time and money. Measuring twice and cutting once is ALWAYS the best method, even when considering low-cost options.
If you are a realtor or real estate broker currently considering buying a website, here is what you need to know BEFORE you start shopping.
- How much CAN you spend upfront and monthly?
- Whats is most important to your business: Design, Search Experience, or Lead Generation? If they are all important, prioritize them.
- How much time do you have for getting a website online? To generate leads?
You need to create features and functionality list on a 1-10 scoring chart. Here is how that works.
You might prioritize lead generation, but also require responsive property search results. Attach an importance score to that requirement IE: 9
Sample Functionality List with Scoring
- Integrated CRM & Lead Management – 9
- Lead Generation – 10
- Drip Email Campaign – 5
- Leads Automatically Texted – 9
- Search Experience – 4 (FYI complicated or robust search tools almost always DROP lead count)
- Design -7
- 3-4 weeks before the website goes live
Now go through this list of real estate website providers and eliminate any that fall outside your budget. Then see if the others offer some or all of your listed features.
Final Tips Before Committing
TIP ONE: Seriously consider owning your website. Most real estate website design companies force you to lease your website. It makes it impossible for you to transfer companies.
That can lead to sloppy customer service, price hikes, inflated invoices for custom work, and many other headaches. Think twice before trapping yourself in a corner. If you can’t afford to hire InboundREM, you could use Boxmode to build a free website.
TIP TWO: Be aware of necessary tradeoffs. If you’re hoping for a fantastic branding website that maximizes lead generation…it doesn’t exist. Branding and efficiency only work together in extremely specialized real estate verticals.
TIP THREE: Consider the business ethics of your potential website provider. Especially because most companies prevent you from easily switching providers, it’s important to find a trustworthy company that won’t burn you.
TIP FOUR: Real estate marketing is a marathon, not a sprint. Whether you use a template or custom design, it takes time and testing to see the best results.
You should be able to measure progress, but truly profitable results will be an ongoing process. It should also get better and easier over time.
Conclusion
Hope you enjoyed this article on top real estate website design companies. A lot of time went into it.
If you DID enjoy or learn or save money, please do me the honor of leaving a comment.
Robert Newman, Founder and Chief Marketing Officer of InboundREM.
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18 Comments
Thank you for publishing this article. I have just started researching changing web site providers and this article was by far the most comprehensive and well written article that I have found so far. Keep up the good work!
Bruce, I am so grateful you both let me know the article was useful and decided to let me know. Sooooo much work went into this one. Good luck with your research 🙂
Without a doubt the most comprehensive and utterly mind-blowing analysis I have seen. Not only for real estate websites but any subject in general. It was so thorough and honest I asked to be contacted. And wouldn’t you know it Mr. Robert Newman called me directly to schedule a call for the next day. In doing so, he was so excited to share information with me we ended up speaking for 20 minutes. You can tell from the get-go that he is super knowledgeable and gets the real estate website SEO space like no other. Been studying up and trying to learn for 3 weeks and thankfully came across this today. Helluva resource that took God knows how much to compile. Thank you, Robert!
Thank you Bret! It WAS good talking to you and I hope I am able to be of service. This list originally took 3 months and about 100 hours to research and write.
Nowadays a website is a must in any industry especially in real estate and this blog is well written about website importance.
Obviously, I agree with you, Adam 🙂
Robert, how familiar are you with Chime’s CMS/CRM combo? Interested in your thoughts if you can hare. Thanks.
Hi Robert, Thanks for the awesome information. Great research work is done by you to collect these points which you mentioned in the article. I got fascinated after reading this article. Keep working like this and keep sharing such content related to real estate.
I know how much work this is. Excellent effort.
Jim,
I feel like a rockstar just visited my blog. Thanks for the encouragement. Really appreciate it. So much so I left the backlink live and do-follow. Not that you really need it as you are one of the most established real estate marketing websites out there.
Clearly a scholar, and on top of that, a true gentleman! Thanks Robert.
Let me know if you’d be up for a post exchange. I think that’d be fun!
You can’t put together this type of material without a great deal of time, talent and discipline. Awesome!!
I look forward to speaking with you.
Thank you, Bruce
I think we got together and I JUST noticed you were kind enough to leave me a comment on my blog. Thank you!
Very nice article and thanks for sharing all your research. What’s your take on Union St. Media? Their sites are ranking well on RealTrends and they offer comprehensive marketing packages. Thanks!
Sincere and clear analysis, thank you! So, if I need SEO, what’s my best alternative? We were a big fish selling most of the luxury homes in our neighborhood for many years, all from an organic SOI build. But times have changed. I like the beauty of Luxury Presence and they certainly claim they can increase Google rankings so I’m not sure where to go. This would be round 3 for us so I need to get this one right! Thank you again.
Great list! It’s interesting to see how each company brings a unique approach to real estate website design. I particularly liked the focus on user experience and mobile optimization in many of these examples. Can’t wait to see how these trends evolve in the coming years!
Great insights on the top real estate website design companies! I’m particularly impressed by the emphasis on user experience and mobile responsiveness in the featured designs. It’s crucial in today’s market. Thanks for sharing this valuable information!
Great list! I found the insights on each company’s design philosophy really helpful. It’s interesting to see how these companies differentiate themselves in such a competitive market. I’m especially intrigued by the focus on user experience—definitely a key factor in real estate websites! Thanks for sharing!