Quick Review
Bold Leads is a real estate lead generation service using Facebook ads and landing pages to capture buyer and seller leads. It offers an integrated CRM, automated follow-ups, and a “you-own-the-leads” model.
As of 2025, Bold Leads still relies on paid traffic (mostly Facebook and Google) to fill pipelines, but the ad performance has dropped in recent years.
Increasingly negative reviews (see our comment section) after the 2019 acquisition by Propertybase have introduced growing pains.
If you’re an experienced follow-up machine or have an ISA team, it might still be a worthwhile tool.
But if you’re expecting plug-and-play magic? You’re in for a rough ride.
Bold Leads Pros
1. Done-for-You Funnel
Bold Leads offers a plug-and-play marketing funnel for both buyer and seller leads. They’ve got pre-written ad templates, customizable landing pages, and drip campaigns that run for up to 2 years. For agents who hate tech, this is gold.
2. You Own the Leads
Unlike Zillow, Realtor.com, or shared lead pools, Bold Leads gives you full ownership of your leads. Nobody else in your ZIP is getting them. That’s a huge deal.
3. Nurture Sequences
Bold Leads will automatically send emails, texts, and voicemails to new leads. You can customize the cadence or use the defaults. These drips are critical if you’re working Facebook leads, which tend to be cold and take months to convert.
4. Simple CRM
The CRM is clean, simple, and built for follow-up. It’s not Follow Up Boss or kvCORE, but it does what most solo agents need.
Bold Leads Cons
1. Lead Quality Has Declined
Let’s talk brass tacks. Facebook leads in 2025 are a shadow of what they were in 2017. You can’t target by age, income, or behavior like you used to. That means a lot of fake names, bad phone numbers, and low-intent browsers.
2. Price Creep
Bold Leads now charges $399–$599/month, depending on ZIP code competitiveness. That’s before you spend another $300–$1000/month on ad budget. For many agents, that ROI just doesn’t pan out.
3. Poor Customer Service
There are dozens of 1-star reviews citing issues canceling accounts, getting billed post-cancellation, or lack of response from the team. Trustpilot and Reddit threads highlight this trend.
4. You Don’t Own the Platform
You own the leads — great. But you don’t own the CRM, the landing pages, or the automation. If you leave Bold Leads, you start from scratch.
Interview with Bold Leads Founder
Pricing Plans
Bold Leads Pricing (2025):
| Plan Type | Monthly Fee | Ad Budget | Includes |
|---|---|---|---|
| Starter | $399 | $300+ | 1 ZIP, CRM, Ads, Autoresponders |
| Pro | $599 | $500–$1000 | Multiple ZIPs, Concierge Setup, CRM Integrations |
Additional costs:
CRM Migration: $250–$500
ISA Partner Services: $500+/mo (optional)
Who Should Use Bold Leads
Honestly, probably no one should use Bold Leads. They have a 2.2 star rating for a reason.
But in the interest of a comprehensive review, here’s more detailed information.
1. Agents with ISA Experience
If you or your team are skilled at qualifying leads fast and following up relentlessly, Bold Leads gives you the ammo. You just need to be ready to hunt, not wait.
2. Teams with Inside Sales Staff
Small-to-mid-sized teams with a dedicated ISA or admin assistant can squeeze value out of the system, especially with buyer-side pipelines.
3. Agents in Rural or Low-Competition Markets
In less saturated ZIPs, cost-per-lead is lower and conversion odds are better. If your local market has 6-month+ sales cycles, you’ll have time to nurture leads effectively.
Who Shouldn’t Use Bold Leads
1. Brand New Agents
If you’ve never worked an internet lead, this probably isn’t the place to learn. You’ll burn budget before you learn how to convert.
2. Agents Expecting Instant ROI
Bold Leads is a marathon, not a sprint. If you expect closings in 30 days, you’ll be disappointed.
3. Agents with Limited Follow-Up Capacity
No ISA? No time? No patience? Then you’ll end up with hundreds of cold leads and nothing to show for it.
Client Testimonials
Positive Reviews
“I just started with Bold Leads two weeks ago and my ISA just set our first listing appointment who also wants to buy in the $550K range. We are so excited!”
— Natalie, 5-star review
“I have a couple deals that just closed with leads I got from Bold Leads over the last 6 months. Highly recommend it for agents that know how to follow up.”
— Maria, 5-star review
Negative Reviews
“I wasted $3,228.00 for a year in 2018 on Bold Leads. There are much better options for real estate professionals.” — Shane, 1-star review
“I tried to cancel and was passed between reps. Was billed $550 after I opted out. Terrible experience.”
— Jason, Reddit
“Signed up in 2020. Never got a single qualified lead. Got blocked on social when I tried to leave feedback.” — Heidi, BBB Complaint
Bold Leads vs Competitors
Bold Leads vs kvCORE
kvCORE is a full CRM + IDX + lead gen engine. If you need organic traffic or already pay for leads, kvCORE has better long-term value.
Bold Leads vs CINC
CINC is more powerful — but also more expensive and complex. You need a team and training.
Bold Leads vs Real Geeks
Real Geeks is cheaper and includes a website, but doesn’t offer much for seller lead funnels.
Bold Leads vs Ylopo
Ylopo has better tech (AI, retargeting, branded ads), but also higher costs and complexity. Also, not great support in Canada.
Bold Leads vs InboundREM
Let’s be honest — we’re kind of competitors. But here’s how we’re different:
| Feature | Bold Leads | InboundREM |
| You Own It | Leads Only | Website + Content + Leads |
| SEO | No | Yes |
| Ad-Based | Yes | Optional |
| Support | Mixed | Consultative |
| Long-Term ROI | Low-Medium | High |
If you want SEO that brings leads for years, not just months, I’d recommend scheduling a free consultation with me. You’ll get honest advice whether you choose InboundREM or not.
Summary Review
Bold Leads offers a proven plug-and-play funnel for Facebook and Google ads — and it can still deliver value if you know what you’re doing.
But if you expect magic leads, haven’t mastered follow-up, or are working with a tight budget, you’re better off elsewhere.
You don’t own the system. You don’t get SEO. And the lead quality? It’s not what it used to be.
That said, I’ve seen agents succeed with Bold Leads. It just takes time, skill, and the right support system.
Frequently Asked Questions
What is Bold Leads?
Bold Leads is a lead generation company that runs Facebook/Google ad funnels to capture buyer and seller leads for real estate agents.
How much does Bold Leads cost?
$399–$599/month + ad spend ($300–$1000/month typical). Add-ons like CRM migration or ISA services may increase the cost.
Do you own the leads?
Yes. You don’t own the platform, but all the lead data belongs to you.
Is Bold Leads good for sellers?
Yes — in theory. But seller leads are cold and take time. Expect to follow up for months.
Can I customize the landing pages or emails?
To a limited degree. There are templates with some flexibility, but it’s not a fully custom platform.
Does Bold Leads provide SEO or blogging?
No. It’s a paid ads platform. No blogging. No long-term SEO strategy.
Where can I watch the Bold Leads founder interview?
[Insert Video Here]
Is Bold Leads worth it in 2025?
Only if you have a strong follow-up game and know what you’re getting into. It’s not a beginner tool.
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29 Comments
Robert, it appears this product is $299/month rather than per year. Do you still see the same value here? My wife is a new agent and we are trying to determine to start here with this product or go for easy agent pro to start her digital marketing effort. I must thank you for all your work. I have learned more about digital marketing in the last couple weeks from your reviews than I had in the last many months from other sources.
Thanks,
Sam
Sam,
There must be a typo in my core article. Bold leads is definitely $299.00 per month per license. If you or your wife has inside sales experience(the ability to work leads in high volume and qualify rapidly) then yes I still stand by my recommendation.
Oh yeah! There real monthly value is $1400 a month or more! Really.
Thank you Kelcee for adding some insight.
I just started with bold leads two weeks ago and my ISA just set our first listing appointment who also wants to buy in the $550K range. We are so excited!!!
Natalie,
That is an amazing result! I hope you’ll remember this thread and keep our readers updated on your progress.
I have a couple deals that just closed with leads I got from BoldLeads over the last 6 months. Highly recommend it for agents that know how to follow up with internet leads. I agree it’s an amazing CRM too!
Maria,
Thank you for sharing your experiences with Bold Leads. I know I find the additional data helpful and I am sure my readers do as well.
Maria,
Thank you for sharing your experiences with Bold Leads. I know I find the additional data helpful and I am sure my readers do as well.
I was talking to a bold leads agent that quoted me 599. A month that is out rages since I did advise I am a new agent that had a bad experience with realtor.com. 299. Sounds awhile lot better. How do I get started? I can’t afford the 599..
Gloria,
The licensing fee for Bold Leads is $299 m/o but you would NEED some money for actual advertising so in the end you’ll need a minimum of $600 or more per month. I think you should wait to try Bold Leads (or any marketing for that matter) until you have a budget you can afford to invest.
I have 16 years real estate experience and I am in charge of a real estate firm. I am sorry I do not think Bold Leads is not a good marketing tool. I wasted $3,228.00 for a year in February 2018 on Bold Leads. There are much better options for real estate professionals.
Shane,
I really appreciate you taking the time to comment. What REM do you recommend?
What are a few of the best options you’d recommend?
Paul,
Me or Shane lol. I recommend bold leads or Ylopo.
Presently using Ylopo .Unfortunately.Day before I went live (which took way longer than promised) they told me I could not have seller leads in Canada,although I made it clear seller leads was a major reason for signing up.
I have had one listing presentation that went well with Bold Leads,within a month.Nothing from Ylopo in 3 mnths except a seller lead who may buy in the spring (If I can sell her cottage that is on rental land i.e. needs cash buyer)
Increasing number of leads opting out with the explanation of that they were just curious or no longer looking.
I was told that if I want seller leads ,” just double down on those then you’ll naturally get the sellers”
My biggest complaint with Ylopo is that I am paying $2000 a month for a product that may show results in another three months or may not. And I am not getting the advertised full product as discussed prior to signing up. iIn my market buyer leads are not that valuable as it’s a sellers market and the leads seem to be six months to a year out at the minimum, with many being over a year out.(I am very familiar with online leads having been in this business over 25 years and used multiple platforms)
Ylopo may be a good product in the states, however they seem to have no interest in getting any programming done for the Canadian market. Which is fine, however they should not be selling their very expensive product into a market they have no interest\ real plan to service fully.
I reached out to everyone in the company that I can and no one has responded with a timeline of when they are going to properly service Canada.Also no one would discuss a price reduction in the platform until it’s properly working in Canada. They OFFERED ME ONE FREE MONTH i.e. $200 for the AI. Which I found insulting ,that they would value my time so little!
In my opinion Bold leads offers the same or better quality of lead at a much lower price per lead. They may not have the sophisticated AI bot, but let’s face it the AI Bot although really cool and showing promise is still over the long term an unproven strategy\investment.
Support seems okay for Ylopo.Which is good as there is still plenty of work to do to optimize the search experience for the prospects for my market! I feel like a beta tester who is paying a lot for the privilege.
Thus, I’m in an awkward position of hanging in or cutting my losses with Ylopo !
Also branded Ylopo site is basic and not easy to work on for SEO
Wow!
Jim, dude I can’t thank you enough for leaving a HUGE detailed comment including some insights into Ylopo. I have a long history with the founders of Ylopo and I am slowly but surely working my way towards doing a review on their service and your comment here kinds gives some points to bring up and start researching. Also great counter points and comparision notes as it relates to bold leads. I agree with you on the AI that Ylopo integrated versus the rock solid funnel system bold leads has built. But to be fair I haven’t had the chance to really take a detailed look at the current Ylopo offer.
The thing I love about the seller leads with BoldLeads is that many of them are also buyers…more bang for the buck. We figured out how to work the sellers (over the long-term) and have had success with their system over the last 8 months. People upset with BoldLeads probably don’t know how to work internet leads… 😉
Janice,
You mentioned working the sellers leads over the long term. How long does it typically take you to close a sellers lead generated off bold leads?
My wife agreed to pay for Bold Leads. It was an absolute scam and completely worthless. They generated zero results for her and I would like a refund for the thousands she shelled out for zero results.
Charles,
It’s always a terrible result when marketing dollars don’t pan out. I appreciate you leaving a comment here as I strive for an unbiased environment where comments can be read by people considering their services both good and bad.
BE AWARE! I had bold leads for over 6 months. It was a complete waste of money. More than 85% of the leads were not who they said they were. When you would look up the tax records most leads were not even the owners. 2 weeks before the 6 months was up the boldleads rep who signed me up, Phil, reached out to see how it was going and if I wanted to renew. I told him I did not want to renew. 2 weeks later I am charged $550 again. I have been trying for two weeks to cancel and be reimbursed. I have spoke with 4 different people and have been told there is only one person (Tyler) I can talk to that can cancel the account. His office times are a few days out and all in the afternoon which is not convenient at all if you are in real estate. I set a 30 min appointment and was not able to answer on his first two calls. I called back within 10 mins of the appointment starting and called over 10 times and never received an answer. I was then texted by Tyler saying he was on the phone with another client and he could not help me since I missed his call. I still had over 15 mins left in our time slot. What is the point of setting a 30 min appointment if you immediately move on. If a client is running a few minuets late to an appointment do you just leave? No…Very poor customer service.
Jason,
I’m sorry you had this experience. I love the detail of your comment and I’ve added this to my comments section in the hopes that other bold leads customers will have a chance to learn from and manage their expectations better.
This is a horrible company to deal with.
Since September 2020 that I have signed up, I have not received any qualified leads. and any other services I called customer service a few times and they said they are not providing any qualified leads and help me with my business, I asked to cancel my account they asked me to pay off and pay for a year to cancel my account with them.
I tried to follow up with the faked leads they sent me and ended up with people spamming my emails and blocking my number on their phones.
Boldleads has blocked me on social media so I am not to be able to leave comments.
I made a complaint with the BBB and the customer service reached out to remove the complaint from BBB and refund my money but they were unresponsive after I closed my complaint from BBB.
I am filing with AG in TX and Arizona for DPTA
STAY AWAY FROM BOLD LEADS!
Heidi,
This sounds terrible. I won’t block you. I suggest everyone using every service do their due diligence. Since Bold Leads sold themselves to property base 18 months ago I have been hearing increasingly disturbing reviews. I strongly believe that Bold Leads needs to do a better job at explaining the Low-Quality nature of most Facebook leads and the very general way they are capturing names and numbers. Facebook can no longer target by Age and a number of other factors as well which means realtors should carefully examine the services that leverage this platform. Thank you for the comment Heidi. We wish you luck in resolving your complaint.