Bold Leads Review

Bold Leads Review

Should you consider Bold Leads for your real estate lead generation?


**1/1/2020 UPDATE: In January of 2019 Danny and Christine SOLD bold leads to Property Base.  You can see the press release –> HERE. Property Base is allowing Bold Leads to continue their growth plans with little interference (as far as I can tell). They seemed to have made the acquisition to provide their existing client base access with a high-volume lead generation strategy. My only additional commentary for 2020 is I have been watching lead generation percentages and quality slowly decline for almost all lead generation strategies as we enter year 12 of a real estate boom market. There ARE some Inbound Strategies that seem resistant to these declines and if you would like to discuss what they might be you can schedule an appointment using the form at the bottom of this review.


This is a landmark moment for inboundREM. For the first time ever, instead of viewing a real estate company, I am reviewing a… real estate lead generation company! (It’s more exciting than it may sound, trust me.)

How could you not be excited with a logo like this?

Bold Leads was founded by mother-and-son team Christine and Danny Crane in Chandler, Arizona in 2014. It’s an incredible story that you can read about over here on the Bold Leads website. With a name, logo, and backstory like that, you might be shocked that you’ve never heard of them, but don’t worry–that puts you in the majority… and this review is going to tell you things that will change your entire way of doing business.

I was in the dark about Bold Leads as well. My first encounter with them was through some of my clients and various industry friends. Their opinions about it were very unusual for a lead generation company–in fact, all of them loved it. They gave great reviews. Insanely good reviews. Glowing reviews. I had to know what it was all about, and now I’m here to share my research with you.


Digital Marketing Funnel Inforgraphic

Typical funnel with bold lead driving traffic through ads

Bold Leads is a marketing funnel, which is a term you may not be familiar with. A marketing funnel is a system whose sole purpose is to generate leads. It attracts a visitor, gets their information, and (if it’s doing its job right) helps you nurture a relationship with that visitor in order to obtain them as a client. Basically, it takes a low value sign-up and turns it into a high-value relationship.

The way most marketing funnels, including Bold Leads, work is akin to fishing.

First, the funnel goes out to its favorite pond (Facebook, in this example).

Second, it purchases interesting smelling bait from the bait shop (sponsored ad content).

Third, it throws the bait into the pond (Facebook stream).

Fourth, it waits until one of the fish (Facebook users) takes a nibble (click on the ad).

Fifth, they offer an exchange: I will give you this whole jar of bait if you just get on my hook (fill out this form on our landing page and our site will do something in exchange).

Sixth, they cook and eat the fish.

Kidding, kidding. There is definitely no eating of potential clients here! Let’s back up and get a bit more serious.

When a potential client clicks on one of your Bold Leads sponsored Facebook ads, they get redirected to a landing page. Bold Leads’ own landing page looks like this:

A landing page usually offers something like a free eBook detailing ways you can lose weight, eat healthier, sell more homes, fix your website’s SEO–something related to the product they’re actually selling. If a person is interested, they will fill out a basic information form and receive their item in exchange. It’s very simple and very common. Here is an example of a landing page YOUR clients would see.


Bold Leads Landing Page Example

This is a typical example of a bold leads landing page.


But this is where Bold Leads starts to separate itself from the pack. Instead of the information going into a basic database, it goes into a simple, highly functional Customer Reporting Management system. (For those of you who just stopped and wondered what a Customer Reporting Management system is, it’s a system that analyzes the data of the potential leads in it–including their interactions with you–and gives you information and strategies to help you better retain and interact with that potential lead. You can read far too much about them here.) If reading isn’t your thing you can WATCH my walkthrough and video review.



When you get access to this system, you are given a list of leads with names, email addresses, and telephone numbers, and you are able to sort through them to prep them for the rest of the funnel. What the funnel does here is set up a series of automated contacts through email, voicemail, or text message for each lead. You can set the method, the time of day, how often they are contacted, and what content they receive. Bold Leads’ system is set-up to nurture a lead this way for two years. And when your leads respond, you get an email so you know exactly when and how it happened.

There are other perks when using Bold Leads, of course. They have at least two dozen landing pages for you to choose from, so you’re distinguishable from other realtors. You can connect almost whatever CRM you’re currently using (assuming that you’re using one) to theirs and upload your leads from other sources. The training videos for their system are easy to understand and short, which is vital for a busy real estate agent. And, one of my favorite perks, they only sell a zip code to one person at a time. You’re not sharing your leads–they’re yours alone.

To re-cap (and provide some new information):

Amazing CRM YES!
Easy-to-use Marketing Tools DOUBLE YES!
Multiple Landing Pages OF COURSE!
Automated Emails, Texts, and Voicemails DOESN’T EVERYONE?
Automated MarketSnapshot Reports TELL ME ABOUT THAT MARKET!
Simple CRM Integration INDEED!


How much does this cost? $299/year per zip code, plus whatever you want to spend on marketing. But, before you run off to purchase this service, remember: this is not a permanent solution to certain elements of the real estate marketing puzzle. You don’t own the landing page and you don’t own the system, you just own the leads that they’re generating. This isn’t a bad thing, it’s just a thing to keep in mind as you grow your business. Ultimately, Bold Leads should be a cog in your marketing engine, no matter what you’re doing. You need something that will manage and nurture your leads into perpetuity and this system provides more value at a lower price point than most other options available to real estate agents. 


Interview with Christine and Danny the founders of Bold Leads. 

Bonus Content


Talk to me!

Changing results starts by doing something different.



45 thoughts on “Bold Leads Review

  1. Robert, it appears this product is $299/month rather than per year. Do you still see the same value here? My wife is a new agent and we are trying to determine to start here with this product or go for easy agent pro to start her digital marketing effort. I must thank you for all your work. I have learned more about digital marketing in the last couple weeks from your reviews than I had in the last many months from other sources.



    • Sam,

      There must be a typo in my core article. Bold leads is definitely $299.00 per month per license. If you or your wife has inside sales experience(the ability to work leads in high volume and qualify rapidly) then yes I still stand by my recommendation.

    • Avoid bold leads its a waste of money! I had one listing appointment working my leads in 6 months! Garbage and they don’t seem to care that you’re not getting results. They only want you money! Zbuyer , offers, and boomtown are all way better value for your money!

  2. I just started with bold leads two weeks ago and my ISA just set our first listing appointment who also wants to buy in the $550K range. We are so excited!!!

  3. I have a couple deals that just closed with leads I got from BoldLeads over the last 6 months. Highly recommend it for agents that know how to follow up with internet leads. I agree it’s an amazing CRM too!

  4. I was talking to a bold leads agent that quoted me 599. A month that is out rages since I did advise I am a new agent that had a bad experience with 299. Sounds awhile lot better. How do I get started? I can’t afford the 599..

    • Gloria,

      The licensing fee for Bold Leads is $299 m/o but you would NEED some money for actual advertising so in the end you’ll need a minimum of $600 or more per month. I think you should wait to try Bold Leads (or any marketing for that matter) until you have a budget you can afford to invest.

  5. I have 16 years real estate experience and I am in charge of a real estate firm. I am sorry I do not think Bold Leads is not a good marketing tool. I wasted $3,228.00 for a year in February 2018 on Bold Leads. There are much better options for real estate professionals.

        • Presently using Ylopo .Unfortunately.Day before I went live (which took way longer than promised) they told me I could not have seller leads in Canada,although I made it clear seller leads was a major reason for signing up.
          I have had one listing presentation that went well with Bold Leads,within a month.Nothing from Ylopo in 3 mnths except a seller lead who may buy in the spring (If I can sell her cottage that is on rental land i.e. needs cash buyer)
          Increasing number of leads opting out with the explanation of that they were just curious or no longer looking.
          I was told that if I want seller leads ,” just double down on those then you’ll naturally get the sellers”

          My biggest complaint with Ylopo is that I am paying $2000 a month for a product that may show results in another three months or may not. And I am not getting the advertised full product as discussed prior to signing up. iIn my market buyer leads are not that valuable as it’s a sellers market and the leads seem to be six months to a year out at the minimum, with many being over a year out.(I am very familiar with online leads having been in this business over 25 years and used multiple platforms)

          Ylopo may be a good product in the states, however they seem to have no interest in getting any programming done for the Canadian market. Which is fine, however they should not be selling their very expensive product into a market they have no interest\ real plan to service fully.
          I reached out to everyone in the company that I can and no one has responded with a timeline of when they are going to properly service Canada.Also no one would discuss a price reduction in the platform until it’s properly working in Canada. They OFFERED ME ONE FREE MONTH i.e. $200 for the AI. Which I found insulting ,that they would value my time so little!
          In my opinion Bold leads offers the same or better quality of lead at a much lower price per lead. They may not have the sophisticated AI bot, but let’s face it the AI Bot although really cool and showing promise is still over the long term an unproven strategy\investment.
          Support seems okay for Ylopo.Which is good as there is still plenty of work to do to optimize the search experience for the prospects for my market! I feel like a beta tester who is paying a lot for the privilege.
          Thus, I’m in an awkward position of hanging in or cutting my losses with Ylopo !

          Also branded Ylopo site is basic and not easy to work on for SEO

          • Wow!

            Jim, dude I can’t thank you enough for leaving a HUGE detailed comment including some insights into Ylopo. I have a long history with the founders of Ylopo and I am slowly but surely working my way towards doing a review on their service and your comment here kinds gives some points to bring up and start researching. Also great counter points and comparision notes as it relates to bold leads. I agree with you on the AI that Ylopo integrated versus the rock solid funnel system bold leads has built. But to be fair I haven’t had the chance to really take a detailed look at the current Ylopo offer.

  6. The thing I love about the seller leads with BoldLeads is that many of them are also buyers…more bang for the buck. We figured out how to work the sellers (over the long-term) and have had success with their system over the last 8 months. People upset with BoldLeads probably don’t know how to work internet leads… 😉

  7. My wife agreed to pay for Bold Leads. It was an absolute scam and completely worthless. They generated zero results for her and I would like a refund for the thousands she shelled out for zero results.

    • Charles,

      It’s always a terrible result when marketing dollars don’t pan out. I appreciate you leaving a comment here as I strive for an unbiased environment where comments can be read by people considering their services both good and bad.

  8. Avoid bold leads its a waste of money! I had one listing appointment working my leads in 6 months! Garbage and they don’t seem to care that you’re not getting results. They only want you money! Zbuyer , offers, and boomtown are all way better value for your money!

      • Hi did you find out if Zbuyer and Offers are better then bold leads. I am confused I see many comments some are bad and some good. I want to do it in northern CA any suggestions.

        • Mariam,

          ALL marketing companies deliver different results to different clients. I can’t comment with authority on Zbuyer or offers. I can tell you I still believe Bold Leads to be one of the better options for Real Estate lead generation and lead nurturing.

    • I wish I read this before. Boldleads is trash. Don’t waste your money. They literally do nothing you couldn’t do with a very basic Facebook campaign. They lock you into a 12 month contract that you have 3 days to back out of (bs). The only way out is to pay 50% of the contract… I’m finding every site with a review to make sure they know about this.

      • I approved the comment but have to say I disagree with the statement that the serv8ce is the same as a self run facebook campaign. Their lead funnel system is easier and more robust than most real estate nurturing services. Im sorry you had a poor experience and I appreciate you sharing your thoughts on my blog.

        • Anyone who knows how to make a very basic landing page (programs for this cost about $50/mo MAX) can do the same campaigns they do is what I should’ve said. It’s not intuitive, but it’s not that hard.

          I’m also curious why your blog shows this as 5 stars when half the comments are negative. My team has had a ton of success from other lead generation sites, but the 3 day grace period they give was too short to realize the trash we’d bought.

          It sounds like the seller lead generation would be a useful feature, but it’s not available in any zips near me. I’ve had 5 leads come in so far (they count 12 because 1 person entered info 8 times even though they don’t respond to any other mode of communication) and so far none of them have been worthwhile leads.

          • Dylan in my experience the numbers on leads is about 1 in 30 to 1 in 50 are “Qualified” leads which is an accurate average for this particular type of lead generation in most medium to heavy competition market places. Thank you for sharing your experiences i hope you’ll check back in with another comment in 30 days or so.

          • How do you know seller leads is better? Should I invest in it? What does 3 day grace period mean is that after 6 months I thought it’s 6 months contract? Please reply.

          • Miriam,

            I don’t know what Dylan meant about sellers leads so I won’t speak to that part of your comment. I CAN comment on the 3 day grace period which is the amount of time Bold leads give you to “try” the program and then change your mind and cancel.

      • I don’t get the comment that they “literally do nothing you couldn’t do with a very basic Facebook campaign”. Isn’t that kind of the point. You are paying Bold Leads to create landing pages, Facebook ads, and drip campaigns so you don’t have to. All of those things take time to set up and manage. $300-400 a month is a pretty reasonable rate for that unless you are offshoring the work to Eastern Europe or Asia.

  9. Hello to BoldLeads team. I am a new client and signed up for 6 months. I have been with and have not had great experiences. I decided to take a chance with you guys and hopefully i do not regret it. After reading the not so good emails, I get a small knot in my stomach. My monthly payment is not quiet cheap. Thank you.

  10. I have been with BoldLeads for 3 months now. Sure, the funnels are great, but the lead quality and quantity is so bad I never get any value out of the funnels. I tried the seller leads the first month, and then buyers the next two months. I do way better with KvCore for less money. I am paying $579 a month and am in discussions of getting out of their 6 month contract. Horrible!!

    • Steve,

      I am sorry to hear that. If you’re doing direct marketing with Kvcore that just means you are using another landing page strategy but using Google Adwords instead of Facebook marketing to generate the traffic. If Bold Leads won’t agree to let you out of the agreement maybe check into moving your ad spend onto Google Adwords? Thanks for sharing your experience for the IREM users.

  11. Beware of using BoldLeads in Manhattan. I singed a contract to receive 25 leads a month in two different zip codes in Manhattan. During the first month I received 25 leads but all were either from upstate New York or out of state. BoldLeads agreed to refund my money (even put it in writing) but then never did so and continued to charge my credit card without my consent. My last few phone calls and emails to BoldLeads have gone unanswered. Now I’m dealing with AMEX to dispute the charges.

  12. Hi Robert, I’m an startup investor looking to scale my business with quality seller leads. I don’t have BoldLeads budget. What REM would you recommend? Do you provide REM services yourself?

  13. The bold lead platform is better than any other lead platform I have used. They truly want you to succeed and have been patient with my constant requests. The platform is easy to use and understand and helps to bring some organization and automation to my chaotic life! I currently receive around 40 buyer prospects every month. I prefer their search campaigns as I have worked with at least a dozen clients from those campaigns because they are more motivated. 5 stars all the way for me.

  14. BE AWARE! I had bold leads for over 6 months. It was a complete waste of money. More than 85% of the leads were not who they said they were. When you would look up the tax records most leads were not even the owners. 2 weeks before the 6 months was up the boldleads rep who signed me up, Phil, reached out to see how it was going and if I wanted to renew. I told him I did not want to renew. 2 weeks later I am charged $550 again. I have been trying for two weeks to cancel and be reimbursed. I have spoke with 4 different people and have been told there is only one person (Tyler) I can talk to that can cancel the account. His office times are a few days out and all in the afternoon which is not convenient at all if you are in real estate. I set a 30 min appointment and was not able to answer on his first two calls. I called back within 10 mins of the appointment starting and called over 10 times and never received an answer. I was then texted by Tyler saying he was on the phone with another client and he could not help me since I missed his call. I still had over 15 mins left in our time slot. What is the point of setting a 30 min appointment if you immediately move on. If a client is running a few minuets late to an appointment do you just leave? No…Very poor customer service.

    • Jason,

      I’m sorry you had this experience. I love the detail of your comment and I’ve added this to my comments section in the hopes that other bold leads customers will have a chance to learn from and manage their expectations better.

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