Should you consider Bold Leads for your real estate lead generation?
**1/1/2020 UPDATE: In January of 2019 Danny and Christine SOLD bold leads to Property Base. You can see the press release –> HERE. Property Base is allowing Bold Leads to continue their growth plans with little interference (as far as I can tell). They seemed to have made the acquisition to provide their existing client base access with a high-volume lead generation strategy. My only additional commentary for 2020 is I have been watching lead generation percentages and quality slowly decline for almost all lead generation strategies as we enter year 12 of a real estate boom market. There ARE some Inbound Strategies that seem resistant to these declines and if you would like to discuss what they might be you can schedule an appointment using the form at the bottom of this review.
This is a landmark moment for inboundREM. For the first time ever, instead of viewing a real estate company, I am reviewing a… real estate lead generation company! (It’s more exciting than it may sound, trust me.)
Bold Leads was founded by mother-and-son team Christine and Danny Crane in Chandler, Arizona in 2014. It’s an incredible story that you can read about over here on the Bold Leads website. With a name, logo, and backstory like that, you might be shocked that you’ve never heard of them, but don’t worry–that puts you in the majority… and this review is going to tell you things that will change your entire way of doing business.
I was in the dark about Bold Leads as well. My first encounter with them was through some of my clients and various industry friends. Their opinions about it were very unusual for a lead generation company–in fact, all of them loved it. They gave great reviews. Insanely good reviews. Glowing reviews. I had to know what it was all about, and now I’m here to share my research with you.
Bold Leads is a marketing funnel, which is a term you may not be familiar with. A marketing funnel is a system whose sole purpose is to generate leads. It attracts a visitor, gets their information, and (if it’s doing its job right) helps you nurture a relationship with that visitor in order to obtain them as a client. Basically, it takes a low value sign-up and turns it into a high-value relationship.
The way most marketing funnels, including Bold Leads, work is akin to fishing.
First, the funnel goes out to its favorite pond (Facebook, in this example).
Second, it purchases interesting smelling bait from the bait shop (sponsored ad content).
Third, it throws the bait into the pond (Facebook stream).
Fourth, it waits until one of the fish (Facebook users) takes a nibble (click on the ad).
Fifth, they offer an exchange: I will give you this whole jar of bait if you just get on my hook (fill out this form on our landing page and our site will do something in exchange).
Sixth, they cook and eat the fish.
Kidding, kidding. There is definitely no eating of potential clients here! Let’s back up and get a bit more serious.
When a potential client clicks on one of your Bold Leads sponsored Facebook ads, they get redirected to a landing page. Bold Leads’ own landing page looks like this:
A landing page usually offers something like a free eBook detailing ways you can lose weight, eat healthier, sell more homes, fix your website’s SEO–something related to the product they’re actually selling. If a person is interested, they will fill out a basic information form and receive their item in exchange. It’s very simple and very common. Here is an example of a landing page YOUR clients would see.
But this is where Bold Leads starts to separate itself from the pack. Instead of the information going into a basic database, it goes into a simple, highly functional Customer Reporting Management system. (For those of you who just stopped and wondered what a Customer Reporting Management system is, it’s a system that analyzes the data of the potential leads in it–including their interactions with you–and gives you information and strategies to help you better retain and interact with that potential lead. You can read far too much about them here.) If reading isn’t your thing you can WATCH my walkthrough and video review.
When you get access to this system, you are given a list of leads with names, email addresses, and telephone numbers, and you are able to sort through them to prep them for the rest of the funnel. What the funnel does here is set up a series of automated contacts through email, voicemail, or text message for each lead. You can set the method, the time of day, how often they are contacted, and what content they receive. Bold Leads’ system is set-up to nurture a lead this way for two years. And when your leads respond, you get an email so you know exactly when and how it happened.
There are other perks when using Bold Leads, of course. They have at least two dozen landing pages for you to choose from, so you’re distinguishable from other realtors. You can connect almost whatever CRM you’re currently using (assuming that you’re using one) to theirs and upload your leads from other sources. The training videos for their system are easy to understand and short, which is vital for a busy real estate agent. And, one of my favorite perks, they only sell a zip code to one person at a time. You’re not sharing your leads–they’re yours alone.
To re-cap (and provide some new information):
|Easy-to-use Marketing Tools||DOUBLE YES!|
|Multiple Landing Pages||OF COURSE!|
|Automated Emails, Texts, and Voicemails||DOESN’T EVERYONE?|
|Automated MarketSnapshot Reports||TELL ME ABOUT THAT MARKET!|
|Simple CRM Integration||INDEED!|
How much does this cost? $299/year per zip code, plus whatever you want to spend on marketing. But, before you run off to purchase this service, remember: this is not a permanent solution to certain elements of the real estate marketing puzzle. You don’t own the landing page and you don’t own the system, you just own the leads that they’re generating. This isn’t a bad thing, it’s just a thing to keep in mind as you grow your business. Ultimately, Bold Leads should be a cog in your marketing engine, no matter what you’re doing. You need something that will manage and nurture your leads into perpetuity and this system provides more value at a lower price point than most other options available to real estate agents.
Interview with Christine and Danny the founders of Bold Leads.