EPISODE 329: Major Google Updates Affecting the Real Estate Industry

Episode Timeline

EPISODE 329: Major Google Updates Affecting the Real Estate Industry

On the 329th episode of Mail Right Show, Jonathan Denwood and Robert Newman discuss the impacts of Google Updates in the real estate industry. Robert Newman, the founder, and CEO of the inbound marketing agency Inbound REM has over a decade of experience in the real estate search engine optimization area. On the other hand, Jonathan Denwood is the founder and CEO of Mail Right. This online platform combines a number of digital tools into a single, convenient, and user-friendly solution. The episode talks about the different Google Updates that impacted the real estate industry.

The Panda Update

The “Panda update” changed Google’s search algorithm in 2011. The Panda update and the Penguin update are among the essential Google updates because they significantly impacted how Google ranked websites. In the Panda update, the main goal was to improve the search results by weeding out low-quality sites. Now, the Panda update is part of the main Google search engine.

By and large, the Panda update was about the content of a page. In a way, the algorithm change is like a performance filter for websites. Websites that aren’t very good are filtered out and devalued on a URL level. As a result of this devaluation, websites with SEO visibility in the SERPs suffered. Panda did not impact all pages on a website, and it resulted in a reduction in traffic to critical landing pages. The Panda upgrade significantly improved the quality of the search engine results pages. With the Panda update, the quality of the SERPs went a long way toward getting better.

On the other hand, the algorithm improves the user experience of the Google search engine and makes it even more appealing for people to search. Another good thing is that people will trust paid ads, like Ads and PLAs, more if the organic Google search gets better.

Penguin Update

Penguin is a Google ranking algorithm update that targeted link spam and manipulative link-building tactics to boost user search results. This enhancement was made possible with the addition of higher-quality content and enhanced technical website performance. The algorithm’s goal was to exert greater control over and diminish the effectiveness of various black hat spamming approaches. Penguin ensured that natural, authoritative, and relevant connections benefited the websites they were directed, while manipulative and spammy links were degraded.

Hummingbird Update

Google had called the Hummingbird update the most crucial change to the algorithm since 2001 because it had rewritten Google’s core algorithm entirely. Hummingbird made it easier for Google to figure out what a query meant. Rather than match words in a search query with the words that appear on a web page, Google became more specific about only showing pages relevant to the search query.


RankBrain is a way for Google to figure out what people are likely to do when searching for something. People didn’t know about it until October 26, 2015. At the start, RankBrain was used to answer questions that Google hadn’t seen before. It accounted for about 15% of all searches and still does. It went from there to affect all search results.