DISCLOSER: I did not use CINC in a production capacity. Unlike some of my reviews where I am literally in charge of the marketing campaign soup to nuts, this review is based on ACCESS only.

CINC was founded on January 3rd, 2011 in Marietta GA. Conceptually CINC was born in 2006 but took years to turn the idea into reality. The IDEA behind the platform was to give real estate brokers an end to end solution for running the digital elements of their business.

CINC was founded by two partners.

Matthew Swanson – Identified on social media as the chief software architect. In laymen’s terms, this would mean that the blueprint of the CINC concept was Matthews. “Blueprint” in this case is exactly what you think it means. A lot of whiteboards with graphs and notations next to those graphs. As your hammering out a “virtual” concept it becomes very important to create mock-ups of pages that look EXACTLY like digital blueprints. Your making a lot of notes like “this button does that function” etc. Having a guy in the room that can roughly estimate the amount of work it would take to bring these “blueprints” to life is extremely important in tech ventures. According to Matthew’s Linkedin profile, this is exactly the kind of experience he had prior to co-founding commissions inc.

Brian O’Neal – If Matthew designed the framework then according to Brians CrunchBase profile he would be the guy that designed the “intelligence” of the platform. Just like contractors or builders technology operators have different areas of specialty. Mattew would be front end development (website stuff) and Brians would be backend or software development.  (Application functionality)

Interestingly Matt and Brian appear to stick to the technology. They have not one but TWO non-founder CEO’s.

Alvaro Erize – a former VPO for Serent Capitol.

Jason Hoback – Sales guy extraordinaire with a resume to prove it. Almost all of it in SAAS technology products (That’s the category CINC falls into)

Commissions Inc is one of the few Real Estate Marketing companies that I have reviewed that has an almost perfect reputation as an employer. They have 26 glassdoor reviews that all basically say they are awesome to work for. You can see those HERE. Also not for nothing one of the employee reviews about some of the good acts CINC gets up to made me tear up. Not joking.

Also worth noting about the founders. In 2016 they sold CINC to Fidelity National Title. That means all the people holding stock in the company either sold their shares or got an exchange for the parent companies’ shares. In other words, they could have walked away very very wealthy men. But they didn’t. They continued to work with and grow the company they founded which sends a pretty strong signal about their core values and their belief in the service.

A Note on Customer Relations

How a company treats its employees is a pretty good sign about how they will treat their customers. That’s why I delve so deep into who owns these real estate marketing companies.

They are the ones that are calling the shots on the services that YOU are going to be buying. You may or may not get the result you want from purchasing these services.

But in either case, it’s good to have an understanding of how you will be treated during the process of these services being rendered. This company treats its employees pretty damn well. Top 1000 in the nation (rough guess).

There’s a pretty good chance they will treat you with respect and consideration regardless of the results you get from the real estate lead generation platform.