Pro’s and Cons of using kvCORE | Kunversion | K+
kvCORE / Kunversion is a real estate lead generation provider that integrates a simple website, CRM (customer relationship manager), and marketing management in a single platform. There are other reviews of the platform that are in-depth and by actual end-users. What makes THIS review unique is the video of me actually walking through the platform. So here it is at the very beginning of our written walk-through. I hope you’ll take a moment to like the video and subscribe to our YouTube channel. You’ll get updated in real-time when I drop one of kind insights into topics relating to real estate marketing and lead generation.
Designed by a team at Inside Real Estate, this system is popular among its competitors, mainly because of its pricing.
kvCORE | Kunversion Pricing
Single User: $299.00 m/o
K+ Team Subscription 2-5 agents: $499 m/o
kvCORE Enterprise 5+ agents: $1200 m/o
kvCORE | Kunversion is comparable to CINC, Boomtown, Follow Up Boss, Fire Point and Hubspot.
Its single license subscription is $299/month, which is not only affordable, it’s the cheapest all-in-one platform in the market. It is no wonder that this platform has a massive user base. Kunversion alone has 14,000 installs and kvCORE has an estimated 7000 installs.
kvCORE | Kunversion Website Examples
With kvCORE, you get a template website. And while you’d have a few different templates to choose from, you would most probably end up having the same design as several other brokers out there given its large user base. If you are with EXP Realty or another big broker, you would probably recognize their template designs, such as the ones below:
kvCore | Kunversion detailed functionality list
I had access to a kvCORE | Kunversion single-user license and this list walks through each listed functionality with a pro or a con. For my detailed thoughts please review the video above. If you have additional information for my readers please list it in the comments section:
Dashboard kvCORE | Kunversion speed of launch – PRO
Creating a website is extremely easy and fast because of the simplicity of the platform. But what I like about kvCORE is the speed of launch – you can get a site up within just a few days, which is a big pro. Once the site is up, you can do some marketing into these pages and start seeing some low-quality leads within 7 days of buying the platform, making kvCORE one of the fastest to market options when it comes to real estate websites.
kvCORE | Kunversion SEO – CON
In terms of SEO (search engine optimization), however, there is none in this platform and so there is no organic means for your site to be found naturally by Google or other search engines. The platform is designed for lead capture either through social media advertising and strategies or PPC, but there is no functionality that allows you to optimize your content for search engines. SEO is crucial for real estate agents, especially since 44% of buyers search online for property listings during the initial stages of their journey towards finding their new home, according to the National Association of Realtors. Almost half of homebuyers start their online search for properties directly, so it is important that your property listings are optimized for the bordering neighborhoods and other terms that indicate local relevance to Google. Since there is no organic value in kvCORE, the only way for your site to generate traffic is through direct marketing. So essentially, you would have to invest in PPC (pay-per-click) or Facebook marketing to send visitors to these tools. As a general rule, I tend to feel like platforms that rely only on direct marketing to drive traffic is definitely a con.
Training videos and documentation – PRO
One of the things where kvCORE scores very highly is their training videos, which are very good – this is definitely a pro. When you turn on the site, you get ten videos queued up that shows you how to use the system. In this regard, they’re much better than any other platform. You can pay for training, but they give you the option to learn yourself. You can also find a lot of their videos on YouTube. With CINC, you have to pay for training; BoomTown wraps the charge for training in their overall cost, and Real Estate Webmasters don’t provide video tutorials at all.
Smart CRM – Read below for detailed pros and cons for each part of the system.
In this section, you get alerts, lead management, and lead source. Alerts are where you can go to your dashboard to get new leads, new texts, new emails and calls, tasks, calendar, and my business. You can view the activity per property – what people using your platform have done on the property, have they looked at it and if so, when; so you’re able to have all the important information you need to call, email, or text that particular lead. Essentially, are all of these good? Yes. However, based on my experience over the last 12 years, very few real estate professionals would have the time to use this feature and look at each of the properties. One of the rare occasions that you would be using this feature is when you get an alert that a person within your sphere of influence is looking at a property.
Another feature that you’ll see in this section is mass email/text. But this platform does not allow you to send out emails or texts collectively; you would have to do it page by page. You can do a few hundred at a time but not to all at a time, so this feature can be a little tedious as you will probably be selecting the leads you want to email or text one by one. I can’t say that this particular feature is a pro or a con, but it’s a bell or whistle that sounds great when they sell it to you.
The system is quite slow which can be very frustrating, so this would be a con for me. Even the screen pops, being a cloud-based application, take around 10-30 seconds to load. So, if you’re trying to use this system to do high volume calls, I don’t think it’s possible.
What I do like a lot about kvCORE is that they are on top of their source game. A source is where your lead came from. This type of information is very helpful for brokers who would want to track their leads from birth to ROI potential. The best platforms to choose for source information are Follow Up Boss and kvCORE. You can also get this kind of information from CINC and BoomTown, but it’s not integrated as nicely. So, this is a pro for kvCORE.
Listings on kvCORE | Kunversion – No Rating exactly average
Most of the features here are not much worse of much better than other platforms. You get filters that basically come with this functionality, such as your listings, MLS listings, and agency filters. You also get to see a few other information like the last view and how much money you’d make if you sold the property you’re looking at, which may be convenient for a lot of you, but I’m not sure how I feel about that particular feature. There is one great feature here, though, that is definitely a pro for kvCORE – the digital distribution which allows you to email or text a particular listing.
I also like the general features, which show the assessment information, which is one of the main selling points of kvCORE. According to them, the information you see in this section is accurate, as it comes directly from your MLS. Now, while they may say that they have a better system, this sales claim may not do you any good because the three main listings – Realtor.com, Trulia, and Zillow –still provide 10-20% error rate. So, unless you educate your clients, they will not know that your system is more reliable than these three. Most likely, they might just assume that everything is not accurate unless you’ve done a pretty good job at pre-marketing to your prospects, which you can’t really do on KvCORE because you can’t install videos easily throughout the site. You can make landing pages with a video, but not intuitively unlike WordPress. It’s not a comparative system, and you are stuck with the outlines of that they give you which is okay but not great. Ultimately I can’t assign a pro or a con merely say these features are average.
Marketing Autopilot – Con
This section is where you can do drip campaigns and schedule mass emails. In terms of robustness, kvCORE is at the bottom of the barrel. This particular feature is, for one, not intuitive. It’s a little hard to use. And two, everything in this section requires a lot of clicks if you want to use any of these functions. And although there may be realtors out there who would find this useful, this is a con for me.
Lead Engine – Exactly Average
Here, you have the landing pages and IDX Squeeze pages, which is a slightly different type of marketing, but it is just another form of landing page where visitors, who are also potential leads, are prompted to register with their email address, Facebook account, or Google account. Those who choose not to register will only be allowed to see just one listing, so people using your site are forced to register if they would want to view the rest of your listings. All of this functionality, in general, is okay. It’s in line with the price of the platform. On a scale of 1 to 10, I give it 5. An important note here is this type of lead registration is the lowest possible quality lead you can get. With little to no information about the brokerage, the area they are searching for what you will find is these prospects rarely respond to any additional messaging. This feature as compared to other platforms is a CON.
The Landing Page is slightly easier to use than Real Geeks, as an example, but not as easy to use as other platforms, like BoomTown which builds your landing pages for you. CINC has the ability to build a slightly more robust landing page within their system. Real Estate Webmasters provide a much better landing page building system inside the back of their website, but it’s much more complicated.
Transactions – PRO!!!
Transaction tools such as Dotloop, Brokermint, SkySlope are integrated into the system. There is one feature here that is unique to Kunversion and kvCORE, making them one of my favorite features – once you upload a transaction, you can find out where the lead was initiated. So, in other words, you get birth to a post-production source. This is particularly useful in determining which marketing strategy is working best for you – this is a massive pro!
In addition, the platform also allows you to track your transactions – how they are funded and where they’re at. You get to update people automatically, update the client update, the lender, the agent, and so on. The fact that the transactions are so cleanly added at the back of the platform makes this a big pro for kvCORE. It’s one of the few systems that actually encloses all these useful functionalities in one place. CINC has brokerage management tools, too, but these are not as user-friendly as kvCORE’s. Linus does, but they’re not really a website platform. BoomTown doesn’t provide this functionality.
Website, IDX, CRM – Con
The CRM for this platform is anemic, absolutely anemic. Service Areas lets you upload a bunch of pre-made pages onto the site. Given kvCORE’s massive user base, almost everybody in your area will be using the exact same widgets, with the exact same functionality, and your page will look exactly the same as the other sites. While the template system may be convenient, having the same content as the other sites will most likely get you pinged by Google for duplicate content which drives low-quality scores for both paid and organic traffic. Users competing with entire teams in the same area all using kvCORE | Kunversion for paid advertising would be better served bundling budgets and dividing round-robining leads.
Marketplace – Con
There are some pretty cool add-ons here that enable you to prettify your design, add phone numbers, testimonials, and implement advertising campaigns. One of the coolest add-ons here is BrokerSumo, which allows you to bill agents through the system, along with other features, such as brokerage accounting, ACH, onboarding, and reporting. But compared to other platforms that have add-ons, kvCORE is not ahead of the curve, so it’s a con.
Business Analytics – Pro
All the relevant information about people using your site can be found here – your total contacts, sphere, active leads, source performance, kvCORE activity, consumer interest, and agent performance. When you get to this section, though, the page loads really slow, another con. And, in terms of lead automation, the system is again at the bottom of the stack. If you’re clueless as to which part and what emails to you use, the system does not provide the answer and there’s nothing set up for you. Most other systems have at least a few templates for you to look at or they’ve set it up for you. Neither CINC nor kvCORE does it very well, but BoldLeads does it very well and LionDesk does okay. Most of these systems require a lot of time, and it will be best for you to take some classes; so, despite its poor performance, you can use kvCORE for this particular reason since they do provide a lot of online tutorials that not only guide you through the platform’s functionalities but also help you understand how to get the best possible return.
My final thoughts on kvCORE | Kunversion
If you are a small broker or somebody who’s just getting started with a limited budget and you need some of these functionalities, then kvCORE can help get you started with a simple template website that’s active quite fast. Keep in mind, though, that, overall, kvCORE is second best at everything. Honestly, if you’re looking for leads, BoldLeads is a lot better. But, if you need a website, I think kvCORE would be my second choice because of the cost. They’re less expensive than everybody else by a good margin. But, as I’ve mentioned, you’re getting a website that looks like everybody else and all of its features are below par. If you would like to see what OTHER real estate marketing companies offer in terms of websites I have created a guide that compares the top 10 real estate website companies side by side.
I try to cover all the questions when writing a service review. With 21,000 customers and two million licensed realtors in the U.S. it is a guarantee I may have missed features or scenarios that are very important to you. At this point, I feel like I am very qualified to address these questions or scenarios so feel free to use this contact form to schedule an appointment with me. Or leave a detailed comment on this blog post and I will address the question here where the answer might help other real estate professionals.