Learn about Placesters Real Estate Website’s from the real estate agents that use them.
This Placester Review has pricing, service details and pricing details. Placester is a Real Estate Technology company that sells wordpress real estate websites which include IDX and online marketing options. With over 400,000 customers one of every six real estate professionals in North America use their services. Partners Fredrick Townes and Matthew Barba founded Placester Inc. in Boston,MA in 2011.
[icon name=”star” class=”” unprefixed_class=””][icon name=”star” class=”” unprefixed_class=””][icon name=”star” class=”” unprefixed_class=””][icon name=”star-half” class=”” unprefixed_class=””] Average Rating from 18 reviews with 5 stars possible.
I gathered reviews from around the web focusing on Placester customers that are using the platform or were using it at the time they reviewed the service.
|Average Rating||Number Of Reviews||Review Authority*|
|Active Rain||3.5 out of 5||6 reviews||Good - Real Estate Bloggers|
|Better Business Bureau||3 out of 5||6 reviews||Poor -BBB is rarely used to leave positive reviews|
|G2 Crowd||3.5 out of 5||6 reviews||Very Good - Detailed reviews from end users|
Summary of Placester User Reviews
I read through 20+ reviews including a top-ranked blog post that is advertising for Placester consultation. Here is what Real Estate Professionals say about Placester. Followed by my recommendation and personal review.
What Real Estate Professionals LIKE about Placester:
Ease of use. Placester removed much of WordPress’s native functionality leaving only the tools that Realtors had been using from 2012 -2016 when they simplified their platform. Lot’s of easy to follow “how to’s” on the Placester website. SEO friendly.
What Placester users do NOT like:
Most user reviews felt Placester simplified too much in 2016. Sales methods. Placester prevents necessary functions unless you upgrade. Customer Service. In cases where problems occurred users repeatedly complained of poor response or no response.
TYPICAL POSITIVE REVIEW
“Moved my sites to Placester a few months ago, and though we did have one crazy week, it’s been a great move for me. I have moved all my sites over, and even added domains, and plan to add those to Placester very soon. Endorsed by NAR, and if you are a Realtor, you even get a discount on the service, which helps with your monthly expenses. Great looking sites, Wordpress based for functionality, and lots of “bells and whistles” that I like and use. At the same time, unlike Wordpress and having to use it for your sites, you won’t get bogged down like I was with updating all the time with new plug-ins, etc., and it will load much more quickly. Plus fully SEO friendly, and Responsive with indexing too! My sites are still works in progress, but check out my profile and take a look at a few of them! Let me know what you think? If you have any questions about my Placester experience before you get your site(s), feel free to text or call me. I am always available to help fellow Realtors.”
TYPICAL NEGATIVE REVIEW
What do you like best?
Don’t know yet…have not been able to make it functional for me yet…I’ve been having MAJOR issues with the Placester Support department. They area having a “technical issue” going on for almost two weeks not upgrading my account to genius level so it can be professionally modified….their support department, while very polite, have been completely ineffective in getting any movement on getting the issue resolved. Meanwhile, I have a couple of thousand dollars invested with a support company waited to do the modifications……
What do you dislike?
Polite…but ineffective support department
Anonymous [G2 Crowd]
How I determined the quality of the Placester reviews
- Active Rain – These reviews and reviewers are mostly Real Estate Agents or Brokers trying to keep each other informed on what is or is not working for them. The only motivation is information transfer. That makes Active Rain Reviews more honest and detailed. In the case of the six Placester reviews, three of the reviewers were commenting on the Keller Williams switch to the Placester platform and hadn’t yet used the website.
- Better Business Bureau I view the BBB as white mail. The only time anyone thinks to contact them is if they have a problem. I would not usually include them as a reputable source of information. In this case, Placester responded to each complaint(6 in total). That’s why I included these reviews as part of my assessment. It was the only place I saw a direct response from Placester.
- G2 Crowd Is a software rating service who’s mission is accurate and transparent software reviews. They gather reviews from social services put them all in one place and organize the review into a format. A real human takes a look at each submission to verify it’s an actual USER of the software. G2 Crowds Placester Reviews had the same elements as reviews I found in other places with more details.
Placester has five PUBLISHED pricing plans ranging from $5.00 per month to $400 per month. The Essential plan includes lead capture, IDX integration, and preferred customer service. The higher tiered plans include all features plus marketing and a customized lead generation function. The NAR version of this website is the same website with all lead generation locked up. If you want to see your leads, you have to upgrade. See my VIDEO walkthrough of the actual Placester backend.
Inbound Real Estate Marketings Pro’s and Cons List
Who should be using Placester?
Placester is an excellent solution for new agents and new brokers with less than two years of real estate experience. Full-time Agents and Brokers with two years of experience or more should be INVESTING in their future with a website solution that they own. The greatest online mistake most real estate professionals make is not owning their website. I haven’t started to add cost per lead into my reviews yet but Placester is not set up very well for lead capture or management so their cost per lead will be above average. The only long-term benefit of a Placester website will be for Placester. They have accepted 53 million dollars in seed money. This guarantees the company will be going public at some point and the way they are increasing their user base makes me believe it will be sooner than later. Once public anyone can buy Placester.
For a DETAILED VISUAL ANALYSIS of an actual Placester website both frontend and backend – Watch on.