My real estate podcast reveals top agents best-kept secrets
Hey, let’s skip the small talk. Here is what you will learn in this blog post. Which I learned on my real estate podcast.
- How to get 50-80% response rates on texts to real estate prospects
- The number one video marketing tactic from an agent that used it to generate 75 transactions in a single year
- The simple but forgettable action that will increase your lead to sale conversion rate by 85%
- The technology trick an agent used to sell 11 million dollars of real estate in 90 days
- The one PODCAST every agent should listen too. It will absolutely change your career(Guess what – its not mine!)
- The secret goal-setting method that will focus your subconscious on the RIGHT metrics for success. (No it’s not production or revenue)
- The greatest single piece of content ever generated for homeowners with over 450 ideas on how to improve their home for sale.
What co-hosting a real estate podcast has taught me
I co-host the Mail-Right show with Jonathon Denwood. It’s a podcast about real estate marketing. Mostly digital marketing. I got asked to co-host the show when I appeared as a guest on episode #134 to talk about real estate SEO. I’ve learned that you can get almost ANYBODY to do a podcast. We’ve had guests that wouldn’t take our call if we paid them $10,000 dollars.
What inspired this blog post is the SECOND thing I learned after getting these literal real estate legends on our podcast. They will tell you almost anything if you ask them the right way. Any detail about the way they have produced their business or pursued their success. So here are the SEVEN real estate legends who gave out the best advice in 19 months and over 100 podcasts. Bookmark this blog post. You’ll want to re-read it at least 10 times. Also if you click the Mail-Right link above with the episode number listed next to each guest you can listen to the entire podcast these quotes and tips came from.
What seven real estate legends can teach you
What I have done in this post is to take excerpts or tips that were recorded on our real estate podcast. The tips, tricks and secrets that were revealed are the intellectual creations of some of the world’s greatest real estate superstars. The idea to produce them into a single blog post and share these real estate marketing tips in a different format is mine and mine alone.
D.J Paris Podcast guest on Episode #219
The simple goal-setting method the top 1% of real estate producers use
That’s right. D.J makes our list of top real estate podcast legends TWICE. After 100’s of episodes D.J. noticed that when he talked about goal setting most of these 1% agents and brokers didn’t mention “production”. The number one thing they mentioned was meeting people or expanding their sphere of influence. D.J. summarized this way.
Top agents don’t talk about doing the next deal. They talk about making the next connection. When asked on the Mail-Right Show (our podcast) what the number one tip or piece of advice that D.J learned from the top 1% of real estate sales professionals this is.
SUPER STARTS DON’T FOCUS ON PRODUCTION. THEY FOCUS ON MAKING ONE GOOD CONNECTION PER DAY 365 DAYS A YEAR.
John Giffen podcast guest on Episode #215
THE BEST FREE MARKETING GIVEAWAY I HAVE EVER SEEN
Director of broker services for Benchmark realty. One of the south’s fastest growing brokerages and one of the fastest-growing independent real estate companies in North America. John is a WORLD class trainer and educator with more awards and certifications than I have space to mention on this blog post. But you don’t need to take my word for it. John produced one of the most helpful websites I have ever seen in my 13 years in real estate marketing. Among many FREE resources, he has a document titled “450 ideas to sell your home faster”. You could use this document for years for email marketing. An endless stream of useful information for homeowners. Or as a template to create your own document for your own market place. If you got John’s permission (which you might have an easier time with as a realtor) you might be able to use it as a content magnet. Since John has been so good to us. Be good to him. If you like his website or his book please purchase it from him. It took years to produce and the effort shows. Here is a link to his website.
John has the potential to be one of the great inbound marketers in real estate. If he just wasn’t so focused on also being one of its great educators and drivers of growth ><.
Michael Hellickson podcast guest on Episode #236
80-85% of text messages answered by new prospects
Michael was a top producing real estate agent before he was out of high school. Literally a one-percenter. At the top of his residential real estate career, he had 750 homes under contract. He left retail real estate to focus on and grow a coaching business (founded in 2015) which is now the number one coaching business for real estate teams in the world. If you want to learn more about his coaching services CLICK HERE
What was his octane fueled advice that got him on this list? A tip that I have tested and found to be just as powerful as he said it would be? Here goes. How would you like to get a response on 70-80% of the text messages you send to new prospects? Sounds pretty good right? It’s a three-word tip and I want to emphasize I had some of my clients test it and it worked exactly as promised. When you get a phone number with a lead your FIRST text should be.
Is this PROSPECT NAME?
You’ll get a response almost every time. This is why real estate coaches have a job.
Stephen Pacinelli podcast guest on Episode #232
How to sell 11 million dollars in real estate in just 90 days
Stephan Pacinelli is the Chief Marketing Officer at Bomb Bomb. BombBomb is a video email service that got it starts serving real estate agents. The idea behind Bomb Bomb is pretty simple, send an email that has a “clickable” video inside the email. It’s a unique technology that when used correctly increases email open rates, engagement, and impact. Stephen shared a story about Jimmy Burgess and him creating a video a day using Bomb Bomb, Google Earth, and Google Street views that netted him 11 million in sales. I am going to show you EXACTLY how he made these videos. But first go-to the Mail-Right website and download one of our podcasts. Pretty please.
The super-secret 11 million dollar video tutorial.
D.J Paris Podcast guest on Episode #219
Learn how to be a top producer from those that already are.
D.J. has a real estate podcast of his own called “Keeping it Real”. The podcast started by interviewing the Top 1% of real estate agents and brokers in Chicago. As it gained in popularity D.J. expanded the show to the entire U.S. than the entire world. The podcast itself is legendary providing help and advice from the agent and brokers that are out there setting the pace of the entire industry.
One more thing. D.J is the TOP ONE PERCENT in his own right. He’s grown a real estate team from 0 agents/brokers to 650 in just eight years making him one of the fastest-growing real estate brokers in the U.S.
Krista Mashmore podcast guest on Episode #224
Speaking of 1% Krista Mashmore is very much in that select and rarified group. She’s a real estate coach AND a real estate agent. In 100 interviews she is the ONLY agent/broker that used YouTube to generate a HUGE percentage of the leads that turn into the 75-150 homes she sells per year. She doesn’t have a SINGLE favorite strategy but she shares 10-15 great ones in a single video and as Real Estate Podcast Legend number five I am going to list this video as the tip. If you are a DRIVEN agent/broker this single video is all you will need to add an enormously valuable lead generation strategy to your arsenal for 2020
MITCH RIBAK PODCAST EPISODE #211
How to double your sales off internet leads
I’m ending this list with MY PERSONAL FAVORITE real estate marketing podcast in 100 episodes. This is THE must listen to the podcast episode for every team, broker, or brokerage. The REASON’ my favorite is Mitch Ribak is a true marketer. He has owned a telemarketing company servicing real estate clients and his own brokerage is the number one sales office in Brevard county out of 500. He’s done the groundwork so you don’t have too.
- You will get a response 35% of the time if you text
- If you call a lead within 5 minutes you’ll get ahold of the prospect 21% of the time
- If you call a lead within 24 HOURS you’ll get ahold of prospect 20% of the time
- If you call a lead once every other day for EIGHT days you’ll reach the prospect 70% of the time
Mitch is not only the NUMBER ONE office in Brevard county but he used to own an IFA service company (telephone sales reps for real estate). In this one interview, Mitch goes on to define different TYPES of online lead registrations and shares HIS thoroughly tested numbers for those particular lead TYPES. For instance, if he has a PROPERTY INQUIRY which is different than a WEBSITE REGISTRATION he will call THAT lead 1-2 times a day because that LEAD TYPE turns into an immediate sale 15% of the time.
Don’t text. Don’t email. Call every day and you’ll get 85% better results.
BONUS TIP: From me Robert Newman AND it was a part of the podcast Episode 134
OWN YOUR OWN WEBSITE!
Curious to know what other game-changing information I may have learned in over 100 real estate podcast interviews and 13 years of talking to and doing business with the top 1% of all realtors nationwide? Head over to my services page and see if you qualify for a free consultation with me. https://inboundrem.com/real-estate-seo-consulting/