Real Estate SEO Keywords
Did you find this article by googling “real estate keywords”?
Did you click because we generated the most comprehensive list of real estate SEO keywords?
If so, stop right there.
Real estate professionals trying SEO often make this HUGE mistake.
They try to cast a wide net by writing dozens, even hundreds, of blog articles and landing pages, each of which targets a single real estate keyword.
That’s a fantastic way to waste a year of your career building a real estate blog that never gains traction.
In this article, I will teach you everything you need to know about real estate SEO keywords. For those of you champing at the bit, here’s my ultimate list first.
But make sure you jump to my guide below, which includes advice that could save you hundreds of hours and make you tens, even hundreds of thousands of dollars.
As a shameless strategy to ensure you learn what you need to know, I’m placing my list of the best real estate keywords at the end of this article.
Location-Based Keywords
- [City/Neighborhood] real estate
- Homes for sale in [City/Neighborhood]
- [City/Neighborhood] real estate market
- Best neighborhoods in [City]
- Living in [City/Neighborhood]
- Houses for sale in [City/Neighborhood]
- [City] property listings
- [City] homes for sale by owner
- [City/Neighborhood] luxury homes
- Affordable homes in [City/Neighborhood]
- Condos for sale in [City/Neighborhood]
- [City/Neighborhood] investment properties
- Waterfront homes in [City/Neighborhood]
- [City/Neighborhood] vacation homes
- [City/Neighborhood] rental properties
- [Neighborhood/City] real estate trends
- Best places to live in [City/State]
- [City/Neighborhood] housing market update
- Top-rated schools in [City/Neighborhood]
- Affordable neighborhoods in [City/State]
- [City/Neighborhood] real estate statistics
- [City/Neighborhood] property values
- [City/Neighborhood] real estate forecast
- [City/Neighborhood] homes with a view
- [City/Neighborhood] real estate investments
- Luxury homes in [City/Neighborhood]
- Upcoming developments in [City/Neighborhood]
- Family-friendly communities in [City/State]
- Hidden gems in [City/Neighborhood]
- [City/Neighborhood] real estate market analysis
Buying/Selling Keywords
- How to buy a house
- Tips for first-time homebuyers
- Steps to selling your home
- Selling your home fast
- Real estate negotiation tips
- Importance of home inspections
- Closing costs explained
- Selling your home without an agent
- FSBO (For Sale By Owner) tips
- Avoiding common home buying mistakes
- Home staging tips
- Preparing your home for sale
- Understanding real estate contracts
- Benefits of using a real estate agent
- Selling during a seller’s market vs. buyer’s market
Investment Keywords
- Real estate investment strategies
- Investing in rental properties
- Flipping houses
- Real estate crowdfunding
- Passive income through real estate
- Rental property management tips
- Analyzing real estate market trends
- Tax implications of real estate investment
- Real estate investment trusts (REITs)
- Commercial real estate investing
- Investing in vacation rentals
- Long-term vs. short-term rentals
- Real estate investment loans
- 1031 Exchange explained
- Real estate investment partnerships
Home Improvement/Interior Design Keywords
- Home renovation ideas
- DIY home improvement projects
- Interior design tips for small spaces
- Kitchen remodeling inspiration
- Bathroom renovation tips
- Energy-efficient home upgrades
- Flooring options for homes
- Creating a home office space
- Smart home technology trends
- Outdoor living space ideas
- Curb appeal tips for selling your home
- Landscaping ideas for front yard/backyard
- Home organization hacks
- Sustainable home design
- Home decor trends
Finance/Mortgage Keywords
- Mortgage pre-approval process
- Types of mortgage loans
- Fixed-rate vs. adjustable-rate mortgages
- Mortgage refinancing options
- Understanding mortgage points
- Mortgage payment calculators
- Getting a mortgage with bad credit
- Down payment assistance programs
- Qualifying for a mortgage with self-employment income
- FHA loans explained
- VA loans for veterans
- Jumbo mortgage loans
- Mortgage insurance explained
- Private mortgage insurance (PMI)
- Home equity loans vs. home equity lines of credit (HELOCs)
Legal/Regulatory Keywords
- Real estate laws in [State/Country]
- Understanding property taxes
- Homeowners association (HOA) rules
- Zoning laws and regulations
- Land use restrictions
- Eviction process explained
- Tenant rights and responsibilities
- Fair housing laws
- Title insurance explained
- Escrow process in real estate transactions
- Property deed types
- Real estate disclosure requirements
- Eminent domain laws
- Short sale process
- Tax implications of real estate transactions
Retirement/Active Adult Community Keywords
- Retirement communities in [Location]
- Active adult communities
- Benefits of downsizing for retirement
- Senior living options
- Assisted living facilities
- Continuing care retirement communities (CCRCs)
- 55+ communities.
- Amenities in retirement communities
- Downsizing tips for seniors
- Choosing the right retirement community
International Real Estate Keywords
- Buying property abroad
- Overseas real estate investment
- International property listings
- Retiring abroad
- Investing in vacation homes overseas
- Legal considerations when buying property abroad
- Currency exchange and international real estate
- Tax implications of owning property overseas
- Buying property in [Country]
- Renting property in [Country]
Commercial Real Estate Keywords
- Office space for lease in [City]
- Retail space for rent
- Industrial properties for sale
- Warehouse space for lease
- Commercial real estate investment opportunities
- Mixed-use developments
- Restaurant space for lease
- Medical office space for rent
- Tenant representation services
- Commercial property management
Luxury Real Estate Keywords
- Million-dollar homes
- Luxury real estate market trends
- High-end property listings
- Luxury home features
- Exclusive gated communities
- Celebrity homes for sale
- Ultra-luxury real estate
- Luxury vacation homes
- Private island properties
- Prestigious penthouses
Neighborhood/Community Keywords
- [Neighborhood/Community] homes for sale
- Living in [Neighborhood/Community]
- Family-friendly neighborhoods in [City]
- [Neighborhood/Community] real estate agents
- Top-rated schools in [Neighborhood/Community]
- Parks and recreation in [Neighborhood/Community]
- Shopping and dining in [Neighborhood/Community]
- Safety ratings for [Neighborhood/Community]
- Commute times from [Neighborhood/Community]
- Community events in [Neighborhood/Community]
Property Type Keywords
- Single-family homes
- Condos
- Townhouses
- Apartments
- Luxury properties
- New construction homes
- Foreclosed homes
- Fixer-upper properties
- Gated communities
- Eco-friendly homes
- Historic homes
- Ranch-style houses
- Duplexes
- Multi-family homes
- Mobile homes
Property Features/Attributes Keywords
- Open floor plan homes
- Homes with waterfront views
- Mountain view properties
- Homes with pool/spa
- Energy-efficient homes
- Homes with a fireplace
- Homes with a view deck/patio
- Smart home features
- Homes with hardwood floors
- Homes with stainless steel appliances
- Homes with a walk-in closet
- Homes with a bonus room
- Homes with a mother-in-law suite
- Homes with a home theater
Home Buying Process Keywords
- Understanding earnest money
- Home inspection checklist
- Importance of a home appraisal
- Title search process
- Contingencies in a real estate contract
- Steps to qualify for a mortgage
- Negotiating repairs after a home inspection
- Understanding closing costs
- Benefits of pre-approval vs. pre-qualification
- Pros and cons of adjustable-rate mortgages
- Importance of a final walkthrough
- Rent-to-own home options
- Pros and cons of buying a foreclosure
- Steps to buy a short sale property
- Understanding the escrow process
Home Selling Process Keywords
- Staging your home for sale
- Benefits of professional home staging
- Pricing strategies for selling your home
- Benefits of a home warranty for sellers
- Marketing strategies to sell your home fast
- Hosting successful open houses
- Dealing with multiple offers on your home
- Importance of professional photography
- Creating a virtual tour for your home
- Tips for writing a compelling listing description
- Importance of curb appeal when selling
- Disclosure requirements for sellers
- Understanding the seller’s net proceeds
- Steps to take when relocating for work
Real Estate Market Trends/Analysis Keywords
- Real estate market forecast [Year]
- Housing market trends in [City/Neighborhood].
- Average home price in [City/Neighborhood]
- Days on market (DOM) statistics
- Buyer vs. seller market conditions
- Housing affordability index
- Impact of interest rates on the housing market
- Seasonal trends in real estate
- Inventory levels in [City/Neighborhood]
- Local economic indicators affecting real estate
- Impact of COVID-19 on the real estate market
- Rental market trends in [City/Neighborhood]
- Impact of new developments on property values
- Housing market outlook for [City/Neighborhood]
- Emerging real estate hotspots
Real Estate Technology/Tools Keywords
- Real estate mobile apps for buyers
- Virtual reality home tours
- Real estate CRM software benefits
- Online mortgage calculators
- Real estate analytics tools
- Real estate website design tips
- Drone photography in real estate marketing
Real Estate Investment Strategies Keywords
- Value investing in real estate
- Fix and flip real estate strategy
- Buy and hold investment properties
- Real estate wholesaling tips
- Tax lien investing explained
- Real estate crowdfunding platforms
- Passive real estate investment options
- Real estate syndication opportunities
- Distressed property investing
- Real estate arbitrage techniques
Real Estate Market Analysis Keywords
- Comparative market analysis (CMA)
- Real estate market segmentation
- Hyperlocal market analysis
- Real estate market saturation
- Absorption rate in real estate
- Real estate market liquidity
- Market equilibrium in real estate
- Real estate market correction indicators
- Demographic trends in housing
- Real estate market volatility factors
Real Estate Regulations/Legislation Keywords
- Fair Housing Act compliance
- Anti-discrimination laws in real estate
- Real estate licensing requirements
- Property disclosure laws
- Real estate agency relationships
- Legal considerations in real estate contracts
- Real estate ethics and standards
- Real estate transaction recording
- Environmental regulations in real estate
- Land use planning laws
Real Estate Keyword Expertise
If you don’t know me, I’m Robert Newman. I’m the head of InboundREM, which builds SEO-focused websites for real estate professionals.
But I don’t expect you to trust my real estate SEO keyword expertise on that fact alone. Here’s evidence of a website we recently built that got half a million interactions within one year. That includes over 200,000 page views.
The overwhelming majority of those interactions from prospective clients came from SEO-drawn traffic.
There will be plenty more evidence that this is my area of expertise as we move forward, but let’s jump into common real estate keyword mistakes.
#1 Real Estate Keyword Mistake
The biggest mistake real estate professionals make is churning out dozens of 500-word articles, each targeting a single real estate keyword.
It shows a fundamental misunderstanding of how real estate SEO works. Agents have this “Build it and they will come” mentality, thinking as long as they grind out something, anything, eventually it will work.
Not only will this strategy get you painfully low traffic, but it will also get you zero leads. Certainly zero commissions.
The internet is a massive graveyard of mediocre articles. It does not need your 750-word article on the Pros and Cons of Buying Foreclosures because it has already buried a hundred other versions in its backyard.
If that strategy resembles your current real estate SEO content map, stop right there.
How to Fix This Mistake
Instead of casting a wide net, use a surgical approach. There are two types of articles you should focus on, lead generation articles and broad engagement posts.
The best lead generation article types are Neighborhood Guides, Local Real Estate Niche articles, and Local Financial and Tax Info articles.
The best broad engagement article types are localized “Living In..” and “Moving To..” articles.
Fortunately, I’ve broken down exactly how to approach and write these kinds of articles in 4 Real Estate Blogging Ideas To DOMINATE Your Market.
That guide is a 4000-word beast that shows you examples of the absolute best content examples for each type of article. Those model articles rank for a range of valuable real estate keywords and actually drive leads to you.
Take your education a step further with 20 Real Estate SEO Hacks and Secrets to Boost Traffic.
#2 Real Estate Keyword Mistake
The second biggest, equally wasteful, mistake I see agents making with real estate SEO keywords is focusing on global keywords over local real estate keywords.
An example of a global real estate keyword would be the phrase, “home staging tips”.
Let’s say by some SEO miracle, you write an article that ranks in the Top 3 for this topic.
Your website gets flooded with thousands of visitors each month. Comments roll in. Your metrics look spiky, shiny, and sexy. Occasionally, you let a humble brag slip out at networking events.
But who cares?
99.99% of your traffic will never move to or from your area.
The one visitor per year that’s actually local will never sign a contract with you because they’re already DIY staging their home and the listing belongs to another realtor.
Possibly an agent who read this article before you did 😉
Now, there is a benefit to writing articles with broader appeal than “5 Things to Know Before Buying Waterfront Property on Okojobi Lake”.
Google measures all kinds of metrics to understand the value provided by your website. And it can’t make decisions about some of those metrics if nobody ever visits.
For example, Google cares a lot about the average time people spend reading your content. But it will never take that metric seriously if you have very minimal data.
How to Fix This Mistake
Though I wrote a list of 350 real estate SEO keywords for this article, 99% of agents should ignore most of them. Local and hyperlocal real estate keywords are absolutely key to dominating your market through SEO.
The main reason I wrote that big list is to get your attention so I can educate you on the right approach.
There are three main ways to focus on capturing local real estate keywords. Two are from your website, which are blog articles and landing pages. The third is your Google Business Profile.
1. Blog Article Real Estate Keywords
If you follow the 4 Real Estate Blogging Ideas To DOMINATE Your Market, the keyword research strategies below, and the real estate keywords list at the bottom, you’ll be in pretty good shape.
But if you haven’t realized this yet, DIY real estate SEO content marketing is an entire full-time job beyond the other ten hats you wear as a real estate agent or broker.
Free eBooks for Agents
Download any or all of our real estate marketing eBooks. These books contain cutting edge information, deep-diving case studies, actionable hacks to skyrocket your business.
You could download all of the free real estate marketing eBooks I’ve written, study the dozens of deep-diving real estate lead generation articles I’ve written, and watch the hundreds of YouTube videos I’ve made.
You’re still not going to be able to achieve the ROI that an SEO-focused real estate website builder and SEO campaign provider can.
If you know my content well, you’re aware that I’m happy to teach real estate professionals how to skyrocket their success even if I don’t benefit financially.
If you’re a newcomer, I hope you sense that my approach to lead generation is providing insane value for free and trusting that my people will find me. Because it is. And they do.
To be honest, I say all kinds of things that may not be in my best financial interest. Hopefully, you’ve also discovered the paradoxical power that radically transparent honest has. In both my shoes and yours, being extremely authentic is the best way to earn dedicated clients.
So I hope you can trust when I say that real estate SEO content marketing is wildly powerful, but doing it yourself is only worthwhile for less than 1% of realtors.
If you’d like to talk about why that is, I’d love to chat with you about your business.
Schedule a Meeting
Let’s chat about how an SEO-focused website that YOU OWN, Google Business Profile Campaigns, or Custom Email Campaigns can generate high-quality leads and exceptional long-term ROI. If my services aren’t the best move for you, I’ll gladly point you in the right direction
2. Landing Page Real Estate Keywords
Blog post articles are appropriate for targeting real estate keywords like “Moving to Los Angeles” or “Denver property taxes”.
But some local keywords like “West Los Angeles homes for sale” or “Bel Air luxury properties” require a different approach.
That’s because the search intent is different.
People searching these latter real estate keywords usually want to see property listings. Google understands that well.
For that reason, webpages with local MLS listings outrank everyone else. Remember, that’s specific to “homes for sale” keywords.
Landing pages that also have TONS of local information and user interaction features are Google’s favorite.
Here’s an example that InboundREM created for our client that gets 500,000+ website interactions each year.
As you can imagine, creating such a complex landing page for every neighborhood and community you serve is not a simple task.
The example above has:
- Custom embedded dynamic map
- Static neighborhood map
- Custom IDX property listings
- Jump links
- Linking hierarchy to several smaller communities
- Links to several local activities and their respective pages
- Links to resources like mortgage calculators and zip code maps
- Contact forms with built-in meeting schedulers
- Social media buttons
- Much more
That’s what it takes to outrank big names like Realtor.com, Zillow, and Trulia. As you can see below, that’s just what we’ve done for Okobojire Realty.
Though I would happily share a hundred hacks to reproduce our success, you just can’t achieve these results by yourself.
There’s just so much technical SEO and web development expertise necessary to beat Zillow as a small agency.
You would literally need a team of several full-time, well-experienced professionals.
Feel free to check out InboundREM Services and Pricing.
Or go through the success stories, ROI case studies, and website tours on our Client Portfolio.
3. Google Business Profile Keywords
If you’ve been following me at all the last year, you know I’m obsessed with the power of Google Business Profiles.
It’s the best lead generation strategy for 2024 and beyond, which includes its potential to capture local real estate keywords.
Bret Wallace, one of my clients, generated $101,700 worth of Google Business Profile leads in 10 weeks. You can also achieve those numbers.
That’s especially true if you follow my secret hacks and invest in my highly cost-effective Google Business Profile campaign. Bret’s ROI was 68X during those 10 weeks.
Here’s some of the content I’ve produced to jumpstart your success.
Check out our full suite of hyperlocal content to optimize your Google Business Profile and dominate your local market.
- 10 Reasons GBP is the Best Hyperlocal Strategy in 2024
- 3 Powerful Google Review Hacks for Realtors to Rank #1
- 11 Hacks on Google Business Profile Setup for Realtors
- How to Create the Perfect Google Business Title for Agents
- Guide to Google Business Profile Citations for Agents
- How to Optimize Photos and Video for Google Business Profiles
- How Google Business Profiles Help Real Estate Websites Rank (Case Study)
Schedule a Meeting
Let’s chat about how an SEO-focused website that YOU OWN, Google Business Profile Campaigns, or Custom Email Campaigns can generate high-quality leads and exceptional long-term ROI. If my services aren’t the best move for you, I’ll gladly point you in the right direction
#3 Real Estate Keyword Mistake
A common misconception is that the best way to create content with a strong reach is to find a single real estate keyword with high-traffic and low ranking difficulty.
In fact, the best performing articles generate huge traffic because they target a “pool” of related keywords.
Take my article on real estate slogans for example.
The article generates about 5000 page views per month. But the keyword “real estate slogans” only generates 1100 searches per month.
How is that possible?
Well, there are dozens of other related keywords with similar wording. Check out all the keywords we rank #1 for with this article.
When creating a content map (a plan of which articles to publish and when, based on your real estate keyword research), it’s important to keep this in mind.
The best strategies involve using Ahrefs or SEMrush to check the “Traffic Potential”, which takes into account these “keyword pools”.
(Ahrefs costs hundreds of dollars per month–incidentally not much less than our Tier 1 SEO Campaigns.)
It’s also smart to check how much traffic the Top 3 results generate, which can provide another perspective on the total traffic potential.
How to Find Real Estate Keyword Opportunities
Let’s delve deeper into the process of discovering real estate keywords.
- Identify Your Niche and Target Market: Define your niche within the real estate industry. Are you specializing in residential properties, commercial real estate, luxury homes, rentals, or something else? Determine the specific demographics and preferences of your target market, including location, age group, income level, and lifestyle.
Pro Tip: Use our 100 Long-Tail Real Estate Keywords List to find keyword opportunities that apply to your real estate niche.
- Compile Seed Keywords: Start by brainstorming a list of seed keywords relevant to your niche and target market. These can include general terms like “real estate,” “homes for sale,” “property listings,” as well as more specific terms related to your niche, such as “luxury condos,” “beachfront properties,” or “investment opportunities.”
Pro Tip: Use our 50 Real Estate Seed Keywords to find opportunities you can apply to your area.
- Utilize Keyword Research Tools: Leverage keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to expand your list of seed keywords and uncover new opportunities. Enter your seed keywords into these tools to generate additional keyword suggestions, along with data on search volume, competition level, and potential traffic.
Pro Tip: If you’re going to get serious about real estate keyword research, you’ll have to invest significant money into Ahrefs or SEMrush. These will cost over $1000 annually. Check out our List of Free Keyword Research Tools, but understand they have significant limitations.
- Analyze Long-Tail Keywords: Pay attention to long-tail keywords, which are longer and more specific phrases that often indicate higher intent and lower competition. Long-tail keywords can include phrases like “3-bedroom homes for sale in [neighborhood],” “pet-friendly apartments for rent,” or “waterfront properties with private dock.”
Pro Tip: Use our 100 Long-Tail Real Estate Keywords List to find keyword opportunities that apply to your real estate niche.
- Monitor Trends and Seasonality: Stay informed about trends and seasonality factors that may impact real estate keyword opportunities.
Pro Tip: Certain keywords may experience increased search volume during specific seasons (e.g., “beachfront rentals” in the summer) or in response to market trends (e.g., “work-from-home properties” during the rise of remote work).
- Spy on Competitors: Analyze the keyword strategies of your competitors to gain insights and identify potential gaps in your own strategy.
Use tools like SEMrush or Ahrefs to view the keywords they’re targeting, as well as their search rankings and estimated organic traffic. Look for opportunities to differentiate yourself and target keywords they may be overlooking.
Pro Tip: Know that only expensive subscriptions like Ahrefs or SEMrush allow you to reverse engineer your competitors SEO content plans.
- Consider Buyer Intent Keywords: Tailor your keyword strategy to align with the different stages of the buyer’s journey. Incorporate informational keywords for prospects in the research phase (“how to buy a house in [City Name]”), comparison keywords for those evaluating options (“best neighborhoods for families”), and transactional keywords for ready-to-buy prospects (“homes for sale near me”).
By following these steps and continually refining your keyword strategy based on data and insights, you can uncover valuable real estate keyword opportunities to attract qualified leads and grow your business.
50 Long-Tail Real Estate Niches Keywords List
Many of these keywords belong to a landing page with property listings included, rather than a blog page. These are also great keywords for real estate listing descriptions.
- Luxury homes for sale in [City Name]
- Luxury apartments for sale in [City Name]
- Historic homes for sale in [City Name]
- Waterfront properties in [City Name]
- Condos in [Neighborhood Name]
- Penthouses for sale in [City Name]
- Master planned communities in [City Name]
- Beachfront homes for sale in [City Name]
- Eco-friendly houses in [City Name]
- Downtown lofts for sale in [City Name]
- Fixer-upper properties in [Neighborhood Name]
- Gated communities in [City Name]
- New construction homes in [City Name]
- Pet-friendly apartments in [Neighborhood Name]
- Senior living communities in [City Name]
- Oceanview properties in [City Name]
- Beachfront villas in [Beach Town Names
- Ski-in, ski-out properties in [Mountain Town Name]
- Walkable neighborhoods in [City Name]
- Bungalows in [Area Name]
- Multi-family homes for sale in [City Name]
- Cottages in [Beach Town Name]
- Golf course homes in [Golf Community Name]
- Renovated townhouses in [City Name]
- Lakefront cabins in [Lake Town Name]
- Horse farms in [Rural Area Name]
- Equestrian properties in [Rural Area Name]
- Farms in [Rural Area Name]
- Luxury condos in [City Name]
- Mixed-use developments in [City Name]
- Gay-friendly suburbs in [Area Name]
- High-rise condos in [Downtown Area Name]
- Ski chalets in [Ski Resort Town Name]
- Gay-friendly neighborhoods in [City Name]
- Historic districts in [City Name]
- Riverfront homes in [River Town Name]
- Colonial homes in [Historic Town Name]
- Custom-built estates in [City Name]
- Loft living in [City Name]
- Sustainable communities in [City Name]
- Bayview properties in [Bay Area Name]
- Victorian homes in [City Name]
- Condo conversions in [City Name]
- Mid-century modern homes in [City Name]
- Horse properties in [Equestrian Community Name]
- Luxury beach houses in [Beach Town Name]
- Lakefront homes in [City Name]
- Craftsman-style homes in [City Name]
- Farmhouses in [Rural Area Name]
- Resort-style living in [Resort Town Name]
50 Local Real Estate Keywords for Blog Articles
Again, as I mentioned in the biggest real estate SEO keywords mistakes, it’s important to avoid writing small articles to target each keyword below.
Instead, write a mega-article to capture a dozen highly related keywords. For example, almost half of the keywords below could go in a “100 Best Things to Do in Manhattan” article.
- Living in [City Name]
- Moving to [City Name]
- Cost of living in [City Name]
- Closing costs in [City Name]
- Property taxes in [City Name]
- Best neighborhoods in [City Name]
- Best schools in [City Name]
- Employment in [City Name]
- Best restaurants in [City Name]
- Best parks in [City Name]
- Local events in [City Name]
- Best things to do in [City Name]
- Free things to do in [City Name]
- Cheap things to do in [City Name]
- Best date ideas in [City Name]
- Best things to do for families in [City Name]
- Best museums in [City Name]
- Cultural attractions in [City Name]
- Crime rates in [City Name]
- Weather in [City Name]
- Public transportation in [City Name]
- Historical landmarks in [City Name]
- Shopping in [City Name]
- Cost of utilities in [City Name]
- Best beaches in [City Name]
- Real estate market in [City Name]
- Family-friendly neighborhoods in [City Name]
- Gay-friendly neighborhoods in [City Name]
- Community organizations in [City Name]
- Best suburbs in [City Name]
- Nightlife in [City Name]
- Best bars in [City Name]
- Best outdoor activities in [City Name]
- Cafes in [City Name]
- Best pet-friendly restaurants/bars/cafes in [City Name]
- Best sporting events in [City Name]
- Local zoning laws in [City Name]
- Real estate market trends in [City Name]
- Volunteer opportunities in [City Name]
- Senior living options in [City Name]
- Renovation contractors in [City Name]
- Property management companies in [City Name]
- Community gardens in [City Name]
- Dog parks in [City Name]
- Local breweries and wineries in [City Name]
- Hidden gems in [City Name]
- Homeowners associations (HOAs) in [City Name]
- Festivals in [City Name]
- Farmers’ markets in [City Name]
- Transportation in [City Name]
50 “Seed” Real Estate Keywords
- Homes for sale
- Real estate
- Apartments for rent
- Property for sale
- Houses for rent
- Commercial real estate
- Condos for sale
- Rental properties
- Land for sale
- Homes for rent by owner
- Realtors near me
- Foreclosed homes for sale
- Houses for sale by owner
- Real estate listings
- New homes for sale
- Investment property
- Townhomes for sale
- Rental homes
- Open houses near me
- Luxury homes for sale
- Affordable housing
- MLS listings
- Vacation rentals
- Rental apartments
- Home search
- Beachfront property for sale
- Commercial property for sale
- Cheap houses for sale
- Real estate agents
- House listings
- Waterfront homes for sale
- Condo rentals
- Real estate market
- Homes with acreage for sale
- Rent to own homes
- Duplex for sale
- Apartments for sale
- Property management companies
- Mobile homes for sale
- REO properties for sale
- Real estate websites
- Investment properties for sale
- Renting vs. buying
- Houses with pool for sale
- Bank owned homes for sale
- Home values
- Real estate investing
- Townhouse rentals
- Apartment listings
- Multi-family homes for sale
These seed keywords serve as the foundation for building more specific and targeted long-tail keywords for real estate marketing and SEO purposes. You’ll need to research the volume and ranking difficulty of each for your specific area.
In addition to the three lists above, I also recommend using Location-Based Real Estate Keywords and Neighborhood/Community Keywords.
Best Free Keyword Research Tools
- Keyword Generator for finding popular keyword ideas.
- Answer The Public for finding keywords phrased as questions.
- ChatGPT for finding seed keyword ideas.
- Ahrefs Webmaster Tools for finding low-hanging keyword opportunities.
- Google Keyword Planner for finding related keywords.
- Google Search Console for finding declining keywords.
- Google Trends for finding breakout keywords.
- SERP Checker for analyzing a keyword’s traffic potential.
- Keyword Difficulty Checker for checking a keyword’s ranking difficulty.
Tips for Organizing Keyword Research
1. Create a Spreadsheet
- Use software like Microsoft Excel or Google Sheets to create a structured spreadsheet.
- Include columns for important keyword metrics such as search volume, competition level, and keyword difficulty.
- Organize keywords into categories or themes to easily track and analyze data.
- Regularly update the spreadsheet with new keyword research findings to maintain accuracy.
2. Monitor Trends
- Keep an eye on real estate market trends, such as changes in housing demand, popular property features, or emerging neighborhoods.
- Use online tools like Google Trends or industry reports to identify shifts in search behavior and keyword popularity.
- Stay informed about algorithm updates from search engines like Google, as these can impact keyword rankings and search results.
3. Refine Continuously
- Regularly review and analyze the performance of your selected keywords using tools like Google Analytics or SEMrush.
- Identify underperforming keywords and consider replacing them with more relevant or higher-volume alternatives.
- Experiment with new keywords or variations based on evolving market trends and customer preferences.
- Continuously optimize your website content and marketing campaigns based on insights gained from keyword research and performance analysis.
How InboundREM Can Help
Although I’ve already written more than 5000 words on real estate keywords, there’s still so much more I could teach you.
Obviously, real estate SEO content marketing is extremely complicated.
Not only is it a full-time job beyond your typical duties as a real estate agent, you’re going to get a far better ROI if you opt for a real estate website company with SEO expertise.
That’s where InboundREM comes in.
If you’d like to chat about how our services can save you loads of headaches and time while providing powerful ROIs, get in touch below through either a consultation or our contact form.
Schedule a Meeting
Let’s chat about how an SEO-focused website that YOU OWN, Google Business Profile Campaigns, or Custom Email Campaigns can generate high-quality leads and exceptional long-term ROI. If my services aren’t the best move for you, I’ll gladly point you in the right direction
